Opportunity: Economic Climate Webinar Series Co-Host

Is the nutrition industry recession proof? Supplements proved to be through The Great Recession, but functional food and beverage slowed significantly—and there are several other factors at play as we enter an uncertain 2023.

The U.S. supplement business is now more than two-and-a-half times the size it was in 2007, with more consumers accepting supplements as necessities—and more at stake. Functional food and beverage has had rebounding and strong growth over the same period but tend to be luxury and convenience items, often the first to be cut in a grocery budget. In this three-part video series produced by New Hope Network, we’ll discuss the most significant commercial implications with industry leaders, financial experts and our own data analysts unveiling the latest in our consumer and industry research about the attitudes, concerns and strategies employed at the close of an economically turbulent year.

Inclusions:

• Sponsor will co-host three-part economic climate webinar/newscast series, allowing them to demonstrate thought leadership and category expertise through a prominent presenting presence during each of the three events.
• Sponsor and New Hope will collaborate to determine other industry experts to invite to participate in the series. 
• Lead generation opportunity. Series will be promoted to the entire industry. Content will be gated, requiring participants to register to attend. All leads will be provided to the sponsor.
• Leading into each event, New Hope will run a robust marketing campaign consisting of email marketing, banner advertisement and editorial promotion. Sponsor will have prominent brand presence on all promotional platforms.
• Sponsor will be highlighted using B-roll at the beginning and the end of each webinar.