Opportunity: Top Trends

Companies will be included in an email roundup of top products in three key trend areas: mission matters, optimal health, and clean ingredients. Plus, you will be featured in a newhope.com sponsored product gallery that will showcase your new product launch and link to your virtual booth.

Inclusions:

• Company feature in a pre-show email highlighting products and brands within three key trends
  • Email will feature trend overview and your new product information 
  • Email will include short product description, product image and link to your virtual as well as list your in-person Expo West booth number
  • Email will be deployed to all Expo West buyers, encouraging them to set up meetings with you in advance of the show
• Product feature in newhope.com trend gallery that will highlight your new product and drive traffic to your virtual booth
  • Gallery will be included in the Show Scoop eNewsletter (pre-show)
  • Gallery will be included in the Natural Retail Today eNewsletter (pre-show)
  • Gallery will be included in NFM‘s spring New Product Spotlight eNewsletter (post-show)
• Sponsored social post on New Hope Network and Natural Products Expo’s LinkedIn and Instagram accounts

Trend Categories:

Being Clean

While there is no set standard of what it means to be a “clean” product, consumer interest in personal health and wellness, energy and vitality, is leading them to look for ingredient panels with short and decipherable ingredient lists that are free from allergens, toxins, preservatives, dyes or additives. From sports nutrition to personal care, crackers to functional beverages, even organic dairy is considered clean for its nutrient-density and simple ingredient panel. Consumers seek nutrient-dense products, identifiable ingredients and products that can play a much-needed supporting role in their quest to live a healthy lifestyle.

Sustainable Stewardship: What’s Your Sustainability Story

Studies have shown that brands with a sustainability story, including legitimate ESG-related claims are performing better than those without. Certifications speak to consumers, who are looking to invest in brands stewarding sustainability. From farming and animal welfare practices to production and packaging, consumers are evaluating and rewarding brands with sustainability initiatives in play. Think USDA Organic, Regenerative Organic Certified, B Corp, Fair Trade or Certified Humane. These, along with many more ESG related attributes and certifications, are topping the list of what consumers seek in a product.

Future-Forward Innovation

Food technologies, packaging solutions, upcycling, nutrition science and inventive business models are appearing across the supply chain, providing a new landscape of future-forward solutions for manufacturers, brands and retailers. These innovations are here to help combat the current challenges of climate change, food scarcity or fossil fuel reliance and to steward CPG products toward a healthier, more sustainable and equitable future for people and planet.