Event: Media & Advertising 2026

Align your company with the natural products industry’s trends and innovation podcast, The Natural List. The Natural List podcast is featured on newhope.com and in Navigating Natural Newsletter. It is available on Apple Podcasts, Spotify and everywhere else you get your podcast content.

A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG. New Hope Network’s trend spotters and industry analysts taste and try thousands of products before they hit store shelves, plus meet the founders, and hear the stories behind the world’s most disruptive food, beauty, and supplement companies. During this podcast, join New Hope hosts, Jessica Rubino and Adrienne Smith as they interview industry guests sharing the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.

Episode Package – $1,000
What’s Included:

• Three professionally delivered sponsor spots by our podcast hosts
• Pre-recorded content submitted for sponsor approval before airing
• Spot Details:
  • Pre-roll (15-30 seconds): Episode introduction with sponsor acknowledgment
    • Example: “This episode is brought to you by [Brand Name], the makers of [Brand Slogan]”
    • Plays before episode content begins
  • Mid-roll (30-60 seconds): Contextual sponsor message integrated into episode flow
    • Example: “Now for a quick message from our sponsor, [Brand Name], [connection to episode theme]”
    • Strategically placed during natural episode break
    • Post-roll (15 seconds): Closing sponsor acknowledgment
    • Example: “Thank you for listening. This episode was brought to you by [Brand Name]”
    • Plays at episode conclusion

Monthly Package – $3,000
What’s Included:

• All Episode Package benefits across multiple episodes throughout the month

Quarterly Package (Exclusive) – $6,500
Premium Partnership Benefits:

• All Monthly Package benefits extended across three months
• Exclusive sponsorship status during quarter period
• Additional Value-Added Services:
• 10-minute dedicated guest episode featuring sponsor representative
• Social media amplification with tagged posts driving traffic to guest episode
• Enhanced episode landing page featuring sponsor headshot and logo
• Priority placement and exclusive sponsor recognition

Engage your audience and boost brand awareness with our professional video packages, perfect for social media or email campaigns.

Easy-to-digest 30-second to 1-min in length video clips / reels, that are product or message focused. Ideal for brands to promote through social media channels, on company websites or Amazon. ​

The first video is a template, making it easier (and cheaper) to produce subsequent videos.

Inclusions:

• 1 post on New Hope Network’s LinkedIn
• 1 post on New Hope Instagram social feed per video
• 1 Instagram story per video, posted for 24 hours on the New Hope Network feed​
• Newhope.com landing page promoting videos
• 1-touch marketing email promoting 3 videos ​

 

Sponsored interactive articles are an effective way to communicate top-of-mind information to New Hope Network’s audience.

Each piece will incorporate interactive elements to build engagement and reinforce key messaging. Content not gated, but will receive designated marketing efforts.​

Inclusion:

• Incorporated into the newhope.com content streams
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See examples:

 

Interactive infographics are highly sharable visual representations of educational content meant to attract and engage a target audience.

New Hope Network’s expert content and design teams will create a custom interactive infographic, which will present information using animations, unique visuals and interactive elements that will keep readers both engaged and informed.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channel
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

See example:

 

Communication strategies for the quality dietary supplement market. Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2025, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating supplement industry leadership.

Now in its tenth year, Inside the Bottle remains a unifying force for communicating the supplement industry’s collective vision; providing a forum for identifying challenges and elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry and for the consumers it serves.

Partner Inclusions:

• Virtual kickoff leadership gathering. 
• Monthly e-newsletter.
• Leaders-in: A custom narrative video.
  • One custom film will be published on New Hope Network and SupplySide Supplement Journal media sites and include a direct custom performance email marketing campaign and social media promotion video per partner marketed campaign. 
• NEW! Co-sponsored Inside the Bottle mindshare workshop at NBJ Summit 2025.
• Expo West wall of content.
• Inside the Bottle virtual community summit. 
• NEW! Partner leadership profiles custom co-branded articles.
• SupplySide Global stage 60-minute session
• Quarterly program marketing overview.
• Program marketing final review – Jan. 2026. 

Sales Deadline: February 10, 2025

These highly shareable visual representations of content bring to life category information, brand values or thematic storytelling to inform and inspire your target audience.

Infographics may be gated or ungated and provide a meaningful content snapshot that can be leveraged across website and social media platforms.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 posts on New Hope Network social channel
• Promoted in relevant newsletters

Custom infographic sell by date: 10 weeks before Go Live

Client provided infographic: 4 weeks before Go Live

See examples:

 

Do you want to take a thought leadership role around a topic relevant to the future of the natural products industry? eGuides are in-depth content pieces that leverage New Hope Network’s content marketing and design teams to explore hot topics and categories.

A multiple page digital piece leveraging New Hope Network’s expert editorial and design teams and dive deeper into special topics. Featured on newhope.com, guides are promoted to targeted audiences through email and social media campaigns and incorporate your brand’s logo and expert content.

Inclusions:

• 2-touch email campaign to target retail audience​
• 1 post on New Hope Network social channel​
• newhope.com display advertising to run for 1 month​
• newhope.com landing page promoting the Mini Guide
• ​Mini eguide is 4-6 pages long

Sell by date: 10 weeks before Go Live

See examples:

Have a new product launch? Personnel change? Exciting new initiative? This is an easy, cost-effective way to communicate your company news to a network of more than 80,000 industry professionals.

​Press releases will be posted on newhope.com and incorporated into relevant newsletters.

Inclusions:

• Hosted on newhope.com
• All Press Releases are due within 10 business days of signed contract and subject to New Hope Standards review

*Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.

Sell by date: 4 weeks before Go Live

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education.

Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 30-minute LIVE Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP4 file of pre-recorded webinar (if requested).

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channel
• Promoted in relevant newsletters
• Lead delivery

Sell by date: 8 weeks before Go Live

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts.

These webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and Audience education. Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 60 minute LIVE webinar are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP3 file of the webinar (if requested).

Inclusions:

• 2-touch email campaign to target audience
• 1 posts on New Hope Network social channel
• Promoted in relevant newsletters.
• Lead delivery

Sell by date: 8 weeks before Go Live

Maximize Your Webinar Investment with AI-Powered Content Transformation.

Transform a single webinar into a comprehensive marketing arsenal with our innovative Content Multiplier solution. Powered by advanced artificial intelligence, this automated system dynamically repurposes your webinar content into multiple marketing formats, exponentially extending your ROI while reaching broader audiences across diverse channels.

How It Works
AI-Driven Content Transformation: Our sophisticated artificial intelligence engine automatically analyzes your webinar content and creates a cascade of new marketing materials, eliminating the manual effort traditionally required for content adaptation. This intelligent automation transforms one piece of content into multiple strategic assets designed for various marketing channels and audience touchpoints.

Key Benefits:

• Maximize ROI & Efficiency
• Extended Investment Value: Transform one webinar into multiple content pieces, multiplying your original investment
• Time & Cost Savings: Automated repurposing eliminates manual content creation efforts
• Resource Optimization: Perfect solution for businesses with limited marketing resources
• Improved Efficiency: Reach target audiences across multiple channels simultaneously

Grocery retailers rely on Natural Foods Merchandiser (NFM) magazine to provide the latest information needed to succeed in the nearly $300 billion natural products industry. Through this engaging content, NFM creates the perfect place for you to talk to buyers about your brand and products. NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.

NFM is a daily resource and the ideal tool to create brand advocates with interested Retailers. Announce entry into the market, build brand awareness, highlight new items, differentiate from competition, and communicate specific trade deals & incentives. NFM is instrumental in driving top-of-mind attendee awareness and booth traffic during Expo. Additionally, bonus copies are distributed to Key Buyers onsite at Expo West and Newtopia Now.

NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.

92% read NFM to learn about new products and trends, 82% read NFM once a week or more, 78% interact with NFM content in multiple places and 28% view NFM content to their mobile device.

• Summer 2025 | Industry Overview / Newtopia Now Issue
  • This exciting, information packed issue will feature data & analysis about some of the top retail categories, best practices, and stats to help retailers plan for the year ahead. Discovery and connection will be focal points, as we share what to expect from Newtopia Now.
  • Retail deep dive section will lean into regenerative agriculture, how to educate consumers and sell the concept. This will be a companion article to the June NFM Webinar!
  • Additional features: Important category data and Newtopia Now trends and show guide – your complete guide to Newtopia Now!
  • Ad reservation due June 24, 2025 | Materials due July 3, 2025 View Production Calendar

Include your product in the New Product Spotlight section of the Natural Foods Merchandiser Magazine which is sent directly to 65k qualified subscribers. In addition, New Product Spotlight's dedicated email is sent to an additional 15k subscribers and seen by thousands in the New Product Spotlight gallery on newhope.com.

Build brand awareness in every issue of Natural Foods Merchandiser by advertising in the New Product Spotlight section. All you need to supply is one product image and 50-60 words of text and we will do the rest!

Inclusions:

• Product image and info in gallery on newhope.com
• Product featured in print magazine in the New Product Spotlight section
• Gallery featured in a dedicated e-newsletter
• URL linking back to your product page or company website

See below for examples of New Product Spotlight in NFM Print Magazine, New Product Spotlight e-newsletter and the New Product Spotlight gallery on newhope.com!

Activate Informa’s proprietary audience database and drive actionable results by connecting your brand with our influential B2B decision makers and buyers.

With extensive targeting capabilities available, we’ll help reach the right people, at the right companies, at the right time.

Inclusions:

• Uses first-party data to reach your known audience wherever they’re consuming digital media.
• Maximizes your reach by advertising across a broad range of websites.
  • Select audience based on demographic and behavioral data.
  • Match target audience to Informa’s robust database.
  • Showcase your value and message to a targeted audience through various channels: display, native, in-stream video, or LinkedIn.
  • Increase engagement and visibility with key decision makers.

Pricing:

• Display: $25 CPM
• Native: $30 CPM
• In-Stream Video: $35 CPM
• LinkedIn: $45 CPM
• Facebook: $50 CPM

NewHope.com stands at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message to engaged, qualified audiences. The innovative "Big Sky Ad Format" is a game-changer in digital advertising that offers groundbreaking ad formats designed to captivate and convert your target audience.

Maximum Visual Impact: With our half-page ad options, your brand dominates the user’s attention, ensuring maximum visibility and engagement. The Big Sky format delivers an immersive advertising experience that cuts through digital noise and creates lasting brand impressions.

Cross-Device Optimization: The Big Sky appears seamlessly across various desktop and mobile devices, ensuring broad reach and consistent brand messaging regardless of how your audience accesses NewHope.com content.

What’s Included

• First-Visit Display: Your ad displays to users on their first visit, capturing attention when engagement is highest
• User-Friendly Design: Includes an “X” button to ensure optimal user experience and maintain positive brand association
• Cross-Platform Compatibility: Optimized display across desktop and mobile devices for maximum reach
• Professional Integration: Seamlessly integrated into NewHope.com’s content experience
• See an example here!

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Showcase your brand or product on newhope.com, connecting you to the healthy lifestyle products industry and providing the ideal platform for your brand to communicate its message. Reach retailers, pioneering and emerging brands, distributors, health practitioners, business service providers, and more!

Showcase your brand or product on newhope.com, connecting you to the healthy lifestyle products industry and providing the ideal platform for your brand to communicate its message. Reach retailers, pioneering and emerging brands, distributors, health practitioners, business service providers, and more through NewHope.com’s most prominent advertising placement.

Authority in Healthy Lifestyle Products: NewHope.com stands at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message to qualified, engaged audiences. The site delivers exclusive coverage of Natural Products Expos, comprehensive product galleries, retail insights, sponsored content, native advertising, and essential industry updates.

Prime Digital Real Estate: Your billboard ad appears at the top of newhope.com—the most valuable and visible placement available. This premium positioning ensures maximum brand exposure across the site’s entire audience of industry professionals and health-conscious consumers.

What’s Included:

• Top-of-Site Positioning: Your billboard ad appears at the very top of newhope.com for maximum visibility
• Large Format Design: Attention-grabbing ad size ensures your brand dominates the user’s initial view
• Site-Wide Rotation: Ad rotates throughout the entire website, providing comprehensive exposure across all content areas
• Desktop Optimization: High visibility specifically designed for desktop environments where business decisions are made

Pricing: $2000 per Share of Voice (5 SOV per month – 20% of total audience)

Advertise your brand, products or services through this unique ad space! newhope.com provides exclusive coverage of Natural Products Expo, Newtopia Now, product galleries, retail insights, sponsored content, native and industry updates.

Newhope.com connects you to your next customer, and provides you with the sourcing, market research, standards, and legislative information you need to develop a trusted consumer product. The Site Skin Ad offers advertisers the opportunity to brand around the website by leveraging traditionally unused portions of the page.

Inclusions:

• Covers the left and right rails on a page; rails must be “clickable”; (1920×1080) Note:  Site Skin visibility requires User’s Windows Standard Default Setting of 1920×1080
• Drive strong visibility
• Average Click Through Rate: 0.93%

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Create several digital ad touch points throughout newhope.com to maximize your impact on the 350k monthly page viewers. Be seen by retailers, pioneering and emerging CPG brands, distributors, manufacturers, health practitioners and more!

Newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The Standard Share of Voice (SOV) option is a trusted format that provides a superior user experience through multiple digital ad units. It’s widely used across all devices and can also serve as a rich media unit.

Inclusions:

• A standard Banner Share of Voice includes the following ad units as part of this monthly program:
  • (3) 300×250, 728×90 and 320×50 mobile adhesion.
  • Ads rotate throughout the entire site with advertiser’s having a rotating ad presence with all ad units.
• Mobile Adhesion attributes:
  • Remains visible when scrolling
  • Persistent, above the fold ad placements
  • Available in standard banner sizes
  • Clickable hot spots are available
• Click Through Rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $1,500 per Share of Voice (5 SOV per month – 20% of total Audience)

Target a custom buyer audience in the following categories: Food & Beverage, Lifestyle, Organic, Supplements, All Categories​

Custom Partner Email

• Single, one-time email send of client’s creative to key audience segment  ​
  • Materials due 5 business days prior to send date ​
• Exclusive to one company per date/send  ​
• Audience Segment Options, Choose ONE: Food & Beverage, Lifestyle, Organic, Supplements, All Categories​
  • Audience size, Choose ONE: 5,000 or 10,000 ​
• A performance report will be generated within 48 hours of send date 

Pricing:

• 5,000 Recipients $3500​
• 10,000 Recipients $7000

Be seen by the natural products industry through advertisements in the Navigating Natural enewsletter. This influential update goes out to 36k retail and trade professionals 3 times a week!

Senior Retail Reporter Douglas Brown has worked as a journalist for more than 30 years, covering everything from the White House and Capitol Hill to technology, crime, healthcare, business, and food and agriculture. He writes about all aspects of the natural and organic products industry for New Hope Network.​

Get your ad in front of the natural products industry through our brand new Navigating Natural enewsletter. This influential update goes out to our full community of opt-in subscribers. ​

​This e-newsletter hits the inboxes of natural & organic industry retailers, distributors, manufacturers and more, on Friday. Our full community of subscribers can explore breaking news, product and category trends and general industry information within each newsletter.​

This is an exclusive, no-competition, Takeover format spotlighting your company within our engaging, must-see industry content!

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

Get your ad in front of the natural products industry through the Navigating Natural newsletter. This all-new influential update will go out to our full community and feature trends and insights in conscious CPG and retail, helping industry professionals do better business and stay up to date on what’s new and next in this industry.​

This highly engaging and relevant enewsletter hits the inboxes of natural and organic industry retailers, distributors, manufacturers, investors, health practitioners and more on Tuesdays and Thursdays, featuring news, product and category trends, operations advice and industry data and insights to guide business decision making.

Inclusions:

Sponsor can choose from one of the options:

• 300×250 Rectangle – BOOK IN PACKAGE ONLY
• 728×90 Leaderboard – BOOK IN PACKAGE ONLY
• Product Feature Native Ad – BOOK IN PACKAGE ONLY

Get your ad in front of the natural products industry through the Navigating Natural newsletter. This all-new influential update will go out to our full community and feature trends and insights in conscious CPG and retail, helping industry professionals do better business and stay up to date on what’s new and next in this industry.​

Get your brand in front of the natural products industry through the Navigating Natural enewsletter.

If you want to share your story/product launch/news and more with an audience natural products industry stakeholders, now’s your chance. Once a month, Navigating Natural will offer the opportunity for a guest takeover of its highly engaging and relevant enewsletter. 

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article (200 word count limit)
• Sponsor logo, product image linking to sponsor website