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From fitness and health to beauty and wellness, influencers are paving the way for a new kind of dialogue that’s having a profound impact on consumers. Today, bloggers, nutritionists and health coaches are not just guiding purchasing decisions, they’re earning trust and influencing lifestyles to help spread the message about green choices, safe cosmetics, access to healthy food and more. As leaders in the natural products industry, New Hope Network is cultivating a community of carefully vetted health and wellness influencers—trusted and experienced individuals that can tell rich and impactful stories about the future of food, supplements and cosmetics. It’s not just about reach; it’s about trust, expertise and integrity. As a fellow trusted voice in the health movement, we invite you to connect directly with our influencer community, while strengthening your role as a go-to resource at Natural Products Expo East—and beyond.

Onsite Natural Products Expo East Event Inclusions with This Opportunity:

  • Recognition as a Gold Sponsor.
  • Your company logo will appear with all promotions of the event throughout the show campus and marketing materials.
  • Five minute speaking opportunity within the Influencer Summit programming to speak to your company’s digital content (see additional opportunity details below).
  • Sponsor logo featured on email invitations to Natural Products Expo East Influencer Summit.
  • Invitation for 2 company representatives to attend the Influencer Summit Happy Hour.
  • Sponsor logo and booth number printed on Influencer Summit Happy Hour cocktail napkins – one color imprint.
  • Opportunity to incorporate product into afternoon snack, lunch menu or happy hour drink menu.
  • Table tents featuring sponsor logo placed throughout happy hour tables and bar.
  • Sponsor to receive influencer contact information post-show via scan-data.

Digital Content Inclusions With This Opportunity: 

Select one of the following inclusions (1a. or 1b). Inclusions 1a or 1b will be paired with inclusion 2.*:

1a. Native Advertising/Article Hosting:

  • As a trusted resource in the Natural Products industry, influential decision makers who shape and impact the industry as a whole, turn to New Hope daily to guide and inform their business. Tell your story, in your words, using our platform.
  • Client to provide content (can include video) that New Hope will host on newhope.com in story/article format. In addition to content, client will supply image or logo and teaser paragraph.
  • Article will be featured on newhope.com in a prominent manner during 2 months leading into, and following the Expo East.  We will deliver 25K guaranteed monthly ad impressions of the article on website alone during each month. 50K total impressions/
  • Article will also be featured weekly in Retail Today Daily enewsletter for two months to drive additional engagement. The Retail Daily enewsletter is sent out to 29K retail decision makers who subscribe.
  • All content will be reviewed and vetted by New Hope editorial team.

1b. – Twitter Chat:

  • Connect with New Hope’s social networks during a lively Twitter conversation, moderated by New Hope, where you and other topical experts will answer top questions about plant-based living.
  • New Hope will promote the twitter chat via digital content and social promotions, as well as create topical recap content and analysis. New Hope will engage Influencer community in encourage chat participation.
  • Twitter Chat will take place in advance of the show to create buzz leading into the show, while also helping drive booth traffic for show sponsor.

2.- New Hope Blogger CO-OP Outreach:

  • Through New Hope’s Delicious Living consumer lifestyle brand, we have created a blogger co-op consisting of over 300 bloggers who we work with regularly and have vetted as influential healthy living bloggers.
    • New Hope will promote the same content referenced above to the targeted group of bloggers to help drive further brand and product awareness with a group who can spread the word exponentially.
    • Additionally, we will provide sponsors with a list of bloggers who participate in our co-op and have requested to receive samples of their products for potential editorial coverage in their blogs.

Opportunity Details:

  • Event inclusions exclusive to Influencer Summit Wednesday, September 13, 2017 in the Baltimore Hilton.
  • Digital content inclusions exclusive to NewHope.com 2 month’s prior and post- show (Aug or Sept, Oct or Nov).
  • *Option to select both digital components (1a + 1b) for $1,500 upgrade fee.
  • Recognition begins once contract is received. For maximum exposure contract 11 months from the event. Last date to contract: August 18, 2017.
  • Exclusive sponsorship.

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