Opportunity: Advertising | Audience and event extension

Status:
Available
Type/s:
Brand AwarenessDigital AdvertisingLead Generation
Content:

Maximize your impact: Extend reach, engagement and ROI with strategic extension programs.

Target specific audience segments identified through demographic, firmographic, geographic and behavioral data matching.

Extension programs

  • Amplify your message
    Build awareness for your brand and support new product launches by displaying banner ads across the web.
  • Demand attention
    Deliver your marketing message to a specific audience of your choosing and drive traffic to your website.
  • Target key segments
    Target audience segments matched based on demographic, firmographic, geographic and behavioral data.

Audience extension

Audience extension campaigns target the business decision-makers in our database who match your target criteria. Your ads will be strategically placed across the web, ensuring they appear on brand-safe websites and social media platforms. Our mission is to increase your brand’s reach and visibility within your target market.

Program details:

  • Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
  • Audience profiles developed based on Informa first-party data.
  • Ads served across the web on brand-safe websites and social media.
  • Increase reach and visibility with the right decision-maker.

Event extension

Event extension maximizes the visibility and impact of an event sponsorship by amplifying your marketing message to highly-targeted audiences across the web.

Strategically target your desired audience by leveraging event and attendee data, ensuring that your message reaches the right eyes. With a one-month duration, we promise 100,000 guaranteed display impressions across the web, ensuring maximum exposure for your brand.

Program details:

  • Target a predetermined audience based on event and attendee data.
  • Display banner ads across the web, powered by Informa first-party data.
  • Turnkey event package targeting your top prospects.
  • Predetermined audience segments based on event and attendee first-party data.

Contact sales team