Do not miss out on this unique opportunity to not only showcase your product and have it sampled by members of the press, but to also interact with this VIP group attending Natural Products Expo East. The Press Room is an interactive space for the Press to sample products from the "Market" shelves throughout the week, snap photos and network with you during two Happy Hours! You will also receive resources on how to connect with the Press and be able to submit a press release for all to see. Spaces are limited, so be sure to contact your Account Manager today!
Marketing Opportunity Inclusions:
- 1 product entry in the Natural Products Expo East Press Room Market.
- 200 prepackaged sample-size products for press to sample from Market shelves inside the Press Room.
- Past Deadline: This product will also receive 1 complimentary NEXTY Nomination.
- Product description and company logo featured on market display board next to product samples.
- Press Room Market promoted to all press badge holders and available during all Press Room hours throughout the show.
- Invitation to Connect to Press Happy Hours.
- 2 Invitations per exhibiting company for Thursday and Friday Connect to Press Happy Hours.
- Connect to Press Happy Hours promoted only to VIP influencers and press badge holders.
- Partial table provided per exhibiting company for exhibitor to sample additional product while networking.
- Access to pre-show tools to connect with the Expo East Press.
- 1 Infographic sent exclusively to exhibiting company pre-show featuring ways to connect with the Press.
- Infographic created by New Hope Network in partnership with Natural Products Expo East VIP Press.
- 1 Complimentary press release to be hosted on Natural Products Expo Connect and marketed directly to the Expo East Press.
- Product samples/Market set-up:
- Product must be submitted for approval by New Hope Network Show Management due to size and product constraints.
- Opportunity limited to 1 product line and up to 3 flavors.
- Product must be sample-sized, typically 3 oz or less and/or smaller than 6in x 6in.
- Product must be grab-and-go; products that require preparation including cutting, cooking or pouring will not be approved.
- Grab-and-go product can be refrigerated or frozen.
- Product submitted for NEXTY Nomination (if applicable) must match product for Connect to Press Market.
- Last date to submit NEXTY Nomination: Monday, July 29, 2019.
- New Hope Network to manage Market set-up, display, and product replenishment.
- Exhibitor to provide product information and logo for market display board.
- Connect to Press Happy Hours:
- 2 Happy Hours: Thursday and Friday, 5:00 – 6:30pm in the Press Room.
- Exact time of day and location subject to change.
- Additional product for sampling during happy hour must be hand carried into Press Room.
- Connect to Press exhibitors are only permitted in the Press Room during the Connect to Press Happy Hours.
- Last date to contract: Friday, August 23, 2019.
- Non-exclusive marketing opportunity.