Display Price:
$2,750 - $5,500

Have your product shipped directly to the targeted audience of your choice! Get your product into the hands of retailers who can enjoy sampling from the comfort of their own home BEFORE THE SHOW! After loving your product, they will be encouraged to visit your booth onsite or reach out to you directly on the virtual platform and take your business to the next level!

Marketing Opportunity Inclusions:

  • Opportunity to have your product sent to and sampled by 100 top Natural Products Expo East retailers specifically interested in your product category.
    • Top buyers are hand selected by the Natural Products Expo Team.
    • These buyers are able to select their product categories of interest, ensuring your product is going to the most effective recipients.
    • Product categories include:
      • Frozen & refrigerated – sent to the top 100 retailers interested in this category.
      • Shelf-stable food and beverage – sent to the top 100 retailers interested in this category.
      • Health & beauty/ lifestyle/ other – sent to the top 100 retailers interested in this category.
  • In order to guide the retailers through the contactless sampling experience, retailers will receive their curated sample box with the following branded aids:
    • Product guide created by New Hope Network that will include your company name, company logo, product name, product description and contact information.
    • Opportunity for company to provide a digital sell sheet, max size of 8.5”x11” double-sided, for show management to print and include in box.
  • Product will be featured in the Natural Food Merchandiser (NFM) New Product Showcase, September edition.
    • NFM magazine is sent to 15,000 print retail subscribers and 50,000 digital edition subscribers!
  • Product will be featured in the NFM New Product Showcase Newsletter:
    • NFM New Product Showcase Newsletter is sent to 13,500 Opt-in Subscribers and has an average open rate of 26%!
  • Product will be featured in an unboxing video posted to Natural Products Expo social media accounts.
  • Brand will receive a list of the retail companies that received the Contactless Sampling: Retailer Box.


  • This opportunity is priced for one item/sku.
  • Price depends on required method of shipping, size and weight of product:
    • Shelf-stable (products that can be stored and shipped without temperature control)
      • Shipped weight up to 9 oz. or max measurements of 8″ x 6″ x 3″: $2,750
      • Shipped weight up to 12 oz. or max measurements of 12″ x 8″ x 4″: $3,250
      • Shipped weight >12 oz. or larger than 12″ x 8″ x 4″: $4,250
    • Frozen (products that require frozen storage and shipping)
      • Any weight or size: $5,500
    • Refrigerated (products that require refrigerated storage and shipping)
      • Any weight or size: $5,500
  • 120 total items will be required to fulfill this program.
    • A 20% product overage is required by distribution partner.
  • Products must arrive to fulfillment warehouse in Illinois between August 22 – August 26 to be eligible for these sampling programs.
  • Custom boxes or multiple product packs will not be accepted by distribution partner.
  • Recognition begins once contract is received.
    • Last date to contract: August 19, 2022
  • Non-exclusive marketing opportunity.

Get started here!

Sale Deadline: