Status:
AvailableType/s:
Brand AwarenessContent MarketingLead GenerationSupplySide createdThought LeadershipContent:
Ensure your brand is top of mind for product formulators.
Co-branded monthly content geared toward a formulator audience, featuring a quick category overview, and a sponsor Q&A and advertising section. These cover trending industry topics related to relevant conditions, ingredients and sourcing practices.
Product development guide
- Market to formulators
Out of our gated content options, formulators most frequently download these monthly product development guides. - Cash in on market trends
Great opportunity for brands to align themselves with trending topics. - Lead generation
Receive the list of users who download the guide.
Program details:
- All sponsor logos included on landing page.
- Full page Q&A — we provide uniform questions to all participating companies.
- Full-page digital ad inside issue with hyperlink to your preferred website.
- Timely submission of ad materials and Q&As is required.
- Two-touch email campaign to relevant audience members.
- Promotional ad placed on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal website.
- Social media promotion via X (Twitter) and LinkedIn.
- All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
- A performance marketing report provided at the end of the program.