Opportunity: Digital Advertising | Audience | Audience Extension

Activate Informa's extensive proprietary audience database and drive actionable results by connecting your brand with our influential B2B decision-makers and buyers. With extensive targeting capabilities available, we'll help you reach the right people, at the right companies, at the right time.

Precision Targeting Through First-Party Data: Our audience extension solution leverages Informa’s robust first-party database to identify and reach your ideal prospects wherever they’re consuming digital media across the web, video and social networks. By matching your target audience profile to our comprehensive database, we ensure your message reaches qualified decision-makers across multiple touchpoints.

What’s Included

• Advanced Targeting Capabilities
  • First-Party Data Activation: Reach your known audience wherever they’re consuming digital media using Informa’s proprietary database
• Demographic & Behavioral Targeting: Select audiences based on precise demographic profiles and behavioral data patterns
• Database Matching: Match your target audience specifications to Informa’s robust database of B2B professionals
• Cross-Platform Reach: Maximize your reach by advertising across a broad range of websites and digital platforms.

Pricing:

• Display: $25 CPM
• Native: $30 CPM
• In-Stream Video: $35 CPM
• LinkedIn: $45 CPM
• Facebook: $50 CPM