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Align your company with a top wellness influencer who has the power to help share your mission and message far and wide! The Fab 5 Influencer Team represents 5 key categories of growth, innovation, responsibility and importance in the natural products industry, and draws a crowd to boot! With this unique branding opportunity, you're guaranteed extraordinary exposure as a thought leader and brand to watch leading up to, during and after Expo East 2020.

Sponsorship Opportunity Inclusions:

  • Recognition as a Gold Sponsor.
  • Pre- Event
    • Opportunity to team up with 1 of the New Hope Network Fab 5 Influencers and the theme that aligns with Sponsor’s brand, mission and/or products.
      • New Hope Network to facilitate planning meetings to introduce Influencer, discuss Sponsor’s product line, discuss content theme, and storyboard video with Sponsor and Influencer.
    • Sponsor logo included on all promotions of the Fab 5 Influencer Program including marketing materials.
    • Email spotlighting Sponsor and Fab 5 Influencer’s collaboration around the content theme.
  • During & Post- Event
    • Creation of a 1-minute video featuring the Influencer using and promoting Sponsor’s product, brand or message.
      • Video will incorporate the Sponsor’s product and discuss the content theme that represents important thought leadership by the Sponsor and Influencer.
        • Script to be created and pre-approved by Influencer, Sponsor and New Hope Network.
        • Video to be shot and edited by New Hope Network or video to be shot by Influencer and edited by New Hope Network.
      • Opportunity for Sponsor to use the video in an evergreen application.
    • Fab 5 Influencer, Sponsor and New Hope Network to share final edited video on all appropriate social media channels during Natural Products Expo East* and post-event.
      • Influencer Reach:
        • Minimum of 3 posts by the Fab 5 Influencer on their most influential platform recognizing and tagging the Sponsor; pre, during, and post Expo East*.
          • Average audience varies by Influencer, but fall in range of 80,000 to 2,000,000.
      • New Hope Network Reach:
        • Video will be hosted on NewHope.com and shared via New Hope newsletters and social media channels.
          • Unique monthly visitors to NewHope.com: 100,000; driving approximately 400,000 monthly page views.
          • Total audience of New Hope social media channels: 48,000.


  • Fab 5 Influencer Categories available:
    • The Organic Advocate:
    • The Parent with Passion: SOLD
    • The Earth Activist/ The Planet Pro:
    • The Whole Health Hero:
    • The Ingredient Insider:
  • *The New Hope Network Fab 5 Influencer Program is currently scheduled to take place at Natural Products Expo East.
    • In the event of a cancellation, the Fab 5 Program will still deploy in its entirety via the social media channels outlined above and New Hope Network will arrange for the Influencers to fulfill on engagement in an equally impactful way.
  • Sponsor recognition begins once contract is received. For maximum exposure, contract 11-months from event.
    • Last date to contract: Friday, August 21, 2020.
  • Exclusive sponsorship opportunity per Fab 5 theme and Influencer.

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