Opportunity: Fab 5 Influencer Sponsorship

Align your company with a top wellness influencer who has the power to help share your mission and message far and wide! The Fab 5 Influencer Team represents 5 key categories of growth, innovation, responsibility and importance in the natural products industry, and draws a crowd to boot! With this unique branding opportunity, you're guaranteed extraordinary exposure as a thought leader and brand to watch leading up to, during and after Expo West 2020.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Pre-Show
  • Opportunity to team up with 1 of the Fab 5 Influencers and the theme that aligns with Sponsor’s brand, mission and/or products.
    • New Hope Network to facilitate pre-show planning meetings to intro Influencer, discuss Sponsor’s product line, discuss content theme and storyboard video with Sponsor and Influencer.
    • Influencer for each Fab 5 theme to be announced Fall 2019.
  • Sponsor logo included on all promotions of the Fab 5 Influencer Program including marketing materials.
  • Pre-show email spotlighting Sponsor and Fab 5 Influencer’s collaboration around the content theme.
• On-site & Post -Show
  • Creation of a 1-minute video featuring the Influencer in the Sponsor’s booth.
    • Video will incorporate the Sponsor’s product and discuss the content theme that represents important thought leadership by the Sponsor and Influencer.
    • Video to be shot and edited by New Hope Network.
    • Opportunity for Sponsor to use the video in an evergreen application.
  • Fab 5 Influencer, Sponsor and New Hope Network to share final edited video on all appropriate social media channels during Natural Products Expo West and post-show.
    • Influencer Reach:
      • Minimum of 3 posts by the Fab 5 Influencer on their most influential platform recognizing and tagging the Sponsor; pre, during, and post Expo West 2020.
        • Average audience varies by Influencer, but fall in range of 80,000 to 2,000,000.
    • New Hope Network Reach:
      • Video will be hosted on NewHope.com and shared via New Hope newsletters and social media channels.
        • Unique monthly visitors to NewHope.com: 100,000; driving approximately 400,000 monthly page views.
        • Total audience of New Hope social media channels: 48,000.

Details:

• Fab 5 Influencer Categories available:
  • The Organic Advocate: SOLD
  • The Parent with Passion: SOLD
  • The Earth Activist/ The Planet Pro: SOLD
  • The Whole Health Hero: SOLD
  • The Ingredient Insider: SOLD
• Sponsor recognition begins once contract is received. For maximum exposure, contract 11-months from event.
  • Last date to contract: Friday, February 14, 2020.
• Exclusive sponsorship opportunity per Fab 5 theme and Influencer.