Display Price:

Get your products noticed in these highly visible showcases! Each company receives an individual display case for product and literature display. These will be located in a high-traffic area of the show.

Sponsorship Deliverables:


  • New Products Zone will be a feature on the show website under “Show Features”—participating companies will receive their logo on the New Products Zone details page 
  • An ad within the Show Guide promoting New Products Zone
  • Participating companies will be listed in the pre-show What’s Hot Digital Issue
    • Companies are encouraged to send a press release outlining the new release for consideration in the products section of What’s Hot Digital Issue


  • Sponsor receives individual display case to display new ingredient/product – approximately 12”W x 12”D x 16”H of cubic space to use
    • Sponsor to display only one (1) ingredient/product per display case
  • Each company’s display case will include a product information card that contains your company logo, product name, description and booth number
  • Sponsor recognition in push notification promoting the New Products Zone in SupplySide West mobile app
  • Sponsor recognition in social media post on LinkedIn and Twitter promoting the New Products Zone
  • New Products Zone will be a feature within the schedule in the mobile app
  • New Products Zone location will receive a call-out on the printed expo hall map distributed on-site

New products or new ingredients introduced less than twelve months prior to the show qualify to be included in the New Products Zone.

Sponsor is responsible for bringing ingredient/product with them to show-site and placing product in display case between the hours of 1-5pm on Wednesday, October 28.

*This individual sponsorship does not meet the minimal spend to receive sponsor benefits.