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Additional Sponsorship Opportunities
Get your products noticed in these highly visible showcases! Each company receives an individual display case for product and literature display. These will be located in a high-traffic area of the show.

Sponsorship Deliverables:


  • New Products Zone will be a feature on the SupplySide West website under “Show Features”—participating companies will receive their logo on this landing page
  • An ad within the Attendee Guidebook and Show Guide promoting New Products Zone
  • Participating companies will be listed in the pre-show What’s Hot Digital Issue
    • Companies are encouraged to send a press release outlining the new release for consideration in the products section of What’s Hot Digital Issue


  • Sponsor receives individual display case to display new ingredient/product – approximately 12”w x 12”d x 16”h of cubic space to use
    • Sponsor to display only one (1) ingredient/product per display case
  • Each company’s display case will include a product information card that contains your company logo, product name, description and booth number
  • A printed brochure will be distributed near the display cases, detailing each company’s product name, description, logo and booth number
  • New Products Zone will be a feature on the SupplySide West mobile app
  • New Products Zone location will receive a call-out on the SupplySide West floor plan within the Show Guide

New products or new ingredients introduced less than twelve months prior to the show qualify to be included in the New Products Zone.

Sponsor is responsible for bringing ingredient/product with them to show-site and placing product in display case between the hours of 1-5pm on Wednesday, October 16th, located in Bayside B Lobby.

**This individual sponsorship does not meet the minimal spend to receive sponsor benefits.