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GraphicsLobby Area Branding
Make a big impact with these show stopping stair and escalator clings in the Broad Street Lobby, one of two main entrances at Natural Products Expo East! This is a great way to grab attendee's attention, promote your brand and send them to your booth location. Design this several story artwork and we will take care of the rest!

Sponsorship Opportunity Inclusions:

  • Recognition as a Gold Sponsor.
  • Sponsor-branded stair riser graphics on 1 staircase in the Broad Street Lobby, one of two main entrances/lobby’s for Natural Products Expo East.
    • Staircases are located on the north side OR south side of the lobby, which will be the primary thoroughfare for attendees to the tradeshow floor and is located next to registration/badge pick-up, the Hemp Pavilion, and education.
  • 1 Sponsor-branded escalator runner graphic in the Broad Street Lobby leading up to the tradeshow floor, specifically the Supplements and Hot Products pavilions.


  • South staircase & escalator runner: SOLD
  • North staircase & escalator runner: SOLD
  • Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
    • Artwork deadline: Friday, August 13, 2021.
  • Recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
    • Last date to contract: Friday, August 6, 2021.
  • Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions:

  • Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
    • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
    • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
  • The right to use Natural Products Expo East Sponsor in your promotional materials.
  • Featured Digital Listing and 1 Featured Digital Product.**
  • 4 Product Showcases to display products.
  • 4 Priority points
  • NEW 2021 Virtual Inclusions:
    • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
    • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
    • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
    • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receivedigitalsponsorship inclusions

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