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Expo Hall Opportunities
SupplySide West & Food ingredients North America is bringing back the Tasting Bar, a free-to-attend attraction that enables visitors to see, touch and sample the latest functional foods and beverages. If your company has a retail-ready or prototype functional food or beverage, participate in this great feature on the show floor! All you have to do is provide the finished product – we will handle the preparation of your product into sample sizes and distribution to visitors.

Tasting Bar product must first be submitted for approval by Show Management: Tasting Bar Submission Form

Sponsorship Deliverables:


  • Sponsor logo recognition within the schedule included on show website
  • Tasting Bar will be promoted on the Events & Show Features page of the Expo Preview, including sponsor logo recognition
  • Tasting Bar will be promoted in email promotions to pre-registered and potential visitors, including other relevant show information


  • Tasting Bar will be open for sampling November 2 & 3 during expo hall hours, located on the show floor
    • One area will be dedicated to food samples and one are will be dedicated to beverage samples
    • Show Management will provide all food-prep items and temp staffing for preparation and distribution
  • Sponsor to provide a total of 1,200 (2oz.) food samples or 1,200 (1oz.) beverage samples
  • Your food or beverage product will be on display with a product information card including your company logo, product name, product description and booth number
    • Visitors can read about your sample, taste it and then visit your booth to learn more
  • Tasting Bar will be promoted within the Show Directory, including sponsor logo recognition and product name
  • Call-out with location on the expo hall map within the Show Directory
  • Tasting Bar will be promoted within the agenda of the show mobile app, including sponsor logo recognition
  • Sponsor logo recognition in social media post on LinkedIn and Twitter promoting the Tasting Bar
  • Push notification(s) within the show mobile app promoting the Tasting Bar

This sponsorship does not meet the minimal spend at list price to receive sponsor benefits.