Opportunity: Tasting Bar

The Tasting Bar is a free-to-attend attraction that enables attendees to see, touch and sample the latest functional foods, beverages and dietary supplements. It is in a new location with a new format this year. Did you know that the SupplySide team will provide the necessary items for your food and beverage prep? Do you need blenders, juicers, shakers, food processors, pots, pans, cooking utensils, and even refrigeration or frozen storage? We've got you covered. Attendees will then be able to cast their votes for their preferred tasting item, and the sponsor with the highest number of votes will win the 2024 Tasting Bar award. If your company has a retail-ready or prototype functional food, beverage or dietary supplement, participate in this great feature on the show floor!

Tasting Bar product must first be submitted for approval by SupplySide Show Management via the:

Tasting Bar Submission Form – Finished Product or

Tasting Bar Submission Form – Requires Preparation

*New this year* sponsors can provide finished products that need warming/heating (food) or mixing (beverages) at the Tasting Bar. Please find examples, further details and requirements on the ‘Requires Preparation’ form above.

Sponsorship deliverables:

• Tasting Bar will be open for sampling October 30 & 31 during expo hall hours in Food ingredients North America on the show floor
• Sponsor to provide a total of 1,200 (2oz.) food or dietary supplement samples or 1,200 (1oz.) beverage samples
• Your food, beverage or dietary supplement product will be on display with a product information card including your company logo and/or product logo, product name, product description, ingredients list and dietary preferences
  • Attendees can read about your sample, taste it and then visit your booth to learn more
• Attendees will be able to cast their votes for their preferred tasting item, and the sponsor with the highest number of votes will win the 2024 Tasting Bar award. The declaration of the winner will occur during Day 2 of the expo hall activities. The sponsor will be honored with the award and receive promotion and recognition as the top-tasting product at the SupplySide West 2024 Tasting Bar awards announcement ceremony
• A photographer will be present during the awards to capture photos of the winner announcement which will be shared with the winner within one week post-show
• SupplySide Show Management will provide all food & beverage prep items and temp staffing for preparation and distribution

Marketing inclusions:

• Sponsor logo recognition within the schedule on the show website
• Sponsor logo recognition and product information on dedicated landing page on the show website
• Sponsor logo recognition in email promotions sent to pre-registered & potential participants including other relevant show information 
• Sponsor logo recognition in a pre-show social media post on SupplySide social channels
• Sponsor logo recognition within the schedule in the mobile app
• Push notification in the mobile app promoting the Tasting Bar  

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.