Opportunity: Top Trends at Expo East

Companies will be included in an email roundup of top products in three key trend areas: clean and functional wellness, organic, regenerative, sustainable stewardship, and future-forward innovation. Plus, you will be featured in a newhope.com sponsored product gallery that will showcase your new product launch.

Inclusions:

• Company feature in a pre-show email highlighting products and brands within three key trends
  • Email will feature trend overview and your new product information 
  • Email will include short product description and product image 
  • Email will be deployed to all Expo East buyers, encouraging them to set up meetings with you in advance of the show
• Product feature in newhope.com trend gallery that will highlight your new product
  • Gallery will be included in the Show Scoop newsletter (pre-show)
  • Gallery will be included in the Natural Retail Today newsletter (pre-show)
  • Gallery will be included in NFM‘s September New Product Spotlight newsletter (post-show)
• Sponsored social post on New Hope Network and Natural Products Expo’s LinkedIn and Instagram accounts

Trend Categories:

• Clean and Functional Wellness

With a newfound focus on health and wellness, including elevating energy and vitality, consumers are thinking clean with purpose. They’re also questioning traditional health halos and looking for ingredient panels with short and decipherable ingredient lists that are free from allergens and unnecessary sweeteners, toxins, preservatives, dyes, or additives. With clean, they want nutrient-dense products that highlight functional ingredients, such as mushrooms or ashwagandha, which play a much-needed supporting role in their quest to live a healthy lifestyle.

• Organic, Regenerative, Sustainable Stewardship

A new study on sustainability claims conducted by NielsenIQ and McKinsey & Company, found that brands with legitimate ESG-related claims are performing better in sales than those without, and products supported by multiple claims perform at least twice as well as those with only one. These findings support the fact that consumers are looking for brands with a sustainability story. They look for certifications, as well as farming, production and even packaging practices as qualifiers for a company’s sustainability efforts. Think USDA Organic, B Corp or Certified Humane. These, along with many more ESG related attributes and certifications, are topping the list of attributes consumers seek in a product.

• Future-Forward Innovation

Food technologies, upcycling, climate and sustainability solutions, nutrition science and inventive business models are appearing across the supply chain and are providing a new landscape of future-forward solutions for manufacturers, brands, and retailers. These innovations are here to help steward food toward a healthier, more regenerative, and equitable future for people and planet.

Sales Deadline: August 1, 2023

See examples of the email and social post below!