Opportunity: Workshop: Blurring the Line Between Food Trend and Fad

As clean label continues to adapt in mainstream food and beverages, gluten-free, keto, vegan, paleo and even low-FODMAPs are blurring the lines of what defines trend versus fad and whether they have potential to impact the market long-term. Key to successful product development is understanding whether a product is part of a lifestyle trend (like kale and ancient grains) or simply part of a fad (like Cronuts and ramen burgers). This session will discuss: • Gluten-free, keto, paleo, vegan and FODMAPs, and whether they have potential to impact the market long-term. • Formulation considerations including ingredient selection and ability to scale up, as well as some discussion of claims and packaging. • How to educate consumers about ingredients and products. • Discussion of various products concepts and results of how consumers rated them based on specific attributes.

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter logo and hyperlink to company website to appear on Workshop page of SupplySide West website
• Underwriter recognition in show agenda, included on SupplySide West website, Expo Preview, Attendee Guidebook, Show Guide and Mobile App
• Underwriter recognition featured on Workshop ad within Expo Preview

On-Site

• Workshop will take place on: Friday, October 18 2-4pm
  • ***This date is subject to change.  Any changes will not negate the agreement.
• Underwriter logo and contact information printed in workbook distributed to visitors—underwriter to provide complete contact information to be included. Deadline: September 3, 2019 (Company contact information that is currently on file will be used unless new information is provided by the deadline listed above)
• Underwriter recognition to appear on signage promoting Workshop in SupplySide West registration area October 17 & 18
• Underwriter logo to appear on signage in Workshop room
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post-show email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc.) to be included in post-show email that is in conjunction with speaker appreciation email. Deadline: September 3, 2019
• Underwriter to receive complete contact information for Workshop visitors, excluding those who have opted out of Informa’s privacy policy