Opportunity: Workshop: Claims & Certifications: What Do They Mean and Who Cares?

Certifications can be a valuable tool for both brand owners and consumers. Acting as third-party “referees,” certifications provide increased transparency to business practices and standards for brands with the goal of fostering trust with consumers. But certifications often come with a weighty investment of both time and resources, begging the question: Do certifications really resonate with consumers, and at what capacity? • What market and consumer data shows about consumer interest in certifications • The most popular claims on the market and whether they impact sales patterns • Determining the best certifications to showcase on packaging

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter logo and hyperlink to company website to appear on Workshop page of SupplySide West website
• Underwriter recognition in show agenda, included on SupplySide West website, Expo Preview, Attendee Guidebook, Show Guide and Mobile App
• Underwriter recognition featured on Workshop ad within Expo Preview

On-Site

• Workshop will take place on: Thursday, October 17 9-11am
  • ***This date is subject to change.  Any changes will not negate the agreement.
• Underwriter logo and contact information printed in workbook distributed to visitors—underwriter to provide complete contact information to be included. Deadline: September 3, 2019 (Company contact information that is currently on file will be used unless new information is provided by the deadline listed above)
• Underwriter recognition to appear on signage promoting Workshop in SupplySide West registration area October 17 & 18
• Underwriter logo to appear on signage in Workshop room
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post-show email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc.) to be included in post-show email that is in conjunction with speaker appreciation email. Deadline: September 3, 2019
• Underwriter to receive complete contact information for Workshop visitors, excluding those who have opted out of Informa’s privacy policy