Opportunity: Premier Content Partnership

Interested in a thought leadership opportunity that leverages New Hope Network’s print, digital and event portfolio? Premier Content Partnerships are collaborative, education sessions that combine a New Hope Network co-branded content marketing campaign with a Natural Products Expo live virtual event. These opportunities leverage New Hope insights and expertise for the event, including curating the speakers and developing session content in partnership with New Hope experts. Complementary co-branded content is created in collaboration with our content experts to develop a year-round presence around the themes of the educational program. The program’s digital and print content will reinforce our partner’s thought leadership around designated themes brought to life through the virtual event experience. The Premier Content Partnership also includes a robust marketing effort that drives engagement with content and attendance to the virtual event. Show-related marketing promotions include a two-touch email campaign, social media marketing support, and marketing through our print and digital publications.

Sponsorship Opportunity Inclusions:

• Recognition as a Natural Products Expo West Virtual Sponsor.
• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West virtual hosted education session.
    • Digital content programs include digital and/or print assets such as co-branded eGuides, interactive infographics, webinars, custom websites, videos, email marketing campaigns, and printed inserts in Natural Foods Merchandiser.
      • Specific assets are determined in collaboration with partner.
    • 90-minute virtual hosted education session to be co-branded and created collaboratively by Sponsor and New Hope Network content team.
      • Sponsor and New Hope Network to choose presenters, design programming, and create content collaboratively in virtual format on Natural Products Expo West virtual platform.
        • Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPEW virtual badge holders.
      • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo West online schedule.
      • Hosted education Session title and Sponsor logo printed in Natural Food Merchandiser (May edition.)*

• Expo West Virtual Event Week
  • 90-minute virtual hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
    • Virtual Delivery:
      • Hosted education session produced virtually by New Hope Network production team and featured on Natural Products Expo West virtual platform to all virtual attendees.
      • Custom welcome box including company samples and/or promotional items sent to a targeted group of 50 VIP virtual attendees to bring an element of the on-site experience to attendees.
        • Products must be approved by New Hope Network Standards prior to event.
    • NEW virtual inclusions for 2021:
      • Hosted education session will be recorded and available on-demand in the Natural Products Expo West Virtual platform during the event week for all virtual badge holders.
        • Opportunity to provide seminar slide deck for virtual attendees to download.
        • Company logo featured in HES video package during session.
        • Hosted educations session title, description, speaker information and Company logo listed on the Natural Products Expo West Virtual agenda.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
  • Recording of Sponsor’s hosted education session provided and available on-demand in the Natural Products Expo West virtual platform.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
  • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program to be determined pre-contracting.
• Hosted education session delivered virtually on NPEW virtual platform.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, April 2, 2021.
• Exclusive sponsorship opportunity.

*Based on date contracted.

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