Opportunity: Premier Content Partnership

Interested in a thought leadership opportunity that leverages New Hope Network’s print, digital and event portfolio? Premier Content Partnerships are collaborative, education sessions that combine a New Hope Network co-branded content marketing campaign with an on-site Natural Products Expo education event, or a live virtual event. These opportunities leverage New Hope insights and expertise for the event, including curating the speakers and developing session content in partnership with New Hope experts. Complementary co-branded content is created in collaboration with our content experts to develop a year-round presence around the themes of the educational program. The program’s digital and print content will reinforce our partner’s thought leadership around designated themes brought to life through the on-site event experience. The Premier Content Partnership also includes a robust marketing effort that drives engagement with content and attendance to the live in-person or digital event. Show-related marketing promotions include a two-touch email campaign, social media marketing support, and marketing through our print and digital publications.

• Recognition as a Gold Sponsor.
• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo East (NPEE) hosted education session.
    • Digital content programs include digital and/or print assets such as co-branded eGuides, interactive infographics, webinars, custom websites, videos, email marketing campaigns, and printed inserts in Natural Foods Merchandiser.
      • Specific assets are determined in collaboration with partner.
    • 90-minute hosted education session to be co-branded and created collaboratively by Sponsor and New Hope Network content team.
      • Sponsor and New Hope Network to choose presenters, design programming, and create content collaboratively either in hybrid format on-site at NPEE or virtually on NPEE virtual platform†.
        • Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPEE on-site and virtual badge holders.
      • Hosted education session title, description, speaker information, and Sponsor logo listed on the NPEE online schedule.
      • Hosted education Session title and Sponsor logo printed in the Show Directory Map* and in Natural Food Merchandiser* (September edition.)
• Expo East Event Week
  • On-site 90-minute hybrid hosted education session or virtual hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
    • Hybrid Delivery:
      • Room rental and standard room set provided.
        • Theater style seating.
        • Stage with 1 podium and up to 5 chairs for speakers.
      • Standard A/V set provided.
        • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
        • LCD projector and projection screen.
      • 6’ outreach table to feature Sponsor’s products or literature during the session. Extra product may be placed beneath table and restocked by sponsor representatives.
        • Products must be approved by New Hope Network Standards prior to event.
      • Sponsor logo, session time and title featured on session slides and 1M sign at room entrance.
      • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
      • NEW virtual inclusions for 2021 hybrid delivery:
        • Hosted education session will be recorded and available on-demand in the NPEE Virtual platform during the event week for onsite and virtual badge holders.
          • Opportunity to provide seminar slide deck for virtual attendees to download.
          • Company logo featured in HES video package.
        • Hosted educations session title, description, speaker information and Company logo listed on the NPEE Virtual agenda.
    • Virtual Delivery:†
      • Hosted education session produced virtually by New Hope Network production team and featured on NPEE virtual platform to all virtual attendees.
        • Please note new virtual inclusions for 2021 hybrid delivery will be carried over for fully virtual delivery.
      • Custom welcome box including company samples and/or promotional items sent to a targeted group of 50 VIP virtual attendees to bring an element of the on-site experience to attendees.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
    • To include onsite and virtual attendees.
  • Recording of Sponsor’s hosted education session provided and available on-demand in the NPEE virtual platform.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program to be determined pre-contracting.
• Hosted education session hybrid delivery location: Pennsylvania Convention Center.
  • Exact time of day and location subject to change.
  • Please note in the event that NPEE moves to a fully virtual event the hosted education session will move to the NPEE virtual platform.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 6, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*. 
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show. 
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials. 
• Featured Digital Listing and 1 Featured Digital Product.** 
• 4 Product Showcases to display products. 
• 4 Priority points added. 
• NEW 2021 Virtual Inclusions: 
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week. 
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual. 
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory. 
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory. 

†Natural Products Expo East is currently a hybrid event encompassing both in-person and virtual elements. If NPEE must move to a fully virtual event due to COVID19, hosted education sessions will still be deployed digitally to the Natural Products audience in an equally impactful way.

*Based on date contracted.

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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