Opportunity: Connect to Press

Do not miss out on this unique opportunity to showcase your product and have it sampled by members of the VIP Press. The Press Room is an interactive space for the Press to sample products from the "Market" shelves throughout the week. You will also receive resources on how to connect with the Press. Spaces are limited, so be sure to contact your Account Manager today!

Marketing Opportunity Inclusions:

• Opportunity to sample your product to 400 members of the Press in the Natural Products Expo West Press Room Market as well as to those attending virtually.
  • 400 Prepackaged, sample-size products for press to enjoy from “The Market” inside the Press Room.
    • Product description and company logo featured on market display board next to product samples.
      • Option to create unique 8.5″ x 11″ Market Board 
    • Press Room Market promoted to all in-person press badge holders.
  • 100 of the same prepackaged, sample-sized product shipped to members of the press to enjoy from their own homes.
• Access to pre-show tools to connect with the NPEW Press
  • 3 Press Releases
  • 1 Infographic sent exclusively to exhibiting company pre-show featuring ways to connect with the Press.
    • Infographic created by New Hope Network in partnership with NPEW VIP Press.

Details:

• In-person market samples:
  • Product must be submitted for approval by New Hope Network Show Management due to size and product constraints.
    • Opportunity limited to 1 product line and up to 3 flavors.
    • Product must be sample-sized, typically 3 oz or less and/or smaller than 4in x 4in.
    • Product must be grab-and-go; products that require preparation including cutting, cooking or pouring will not be approved.
      • Product can be refrigerated or frozen.
  • New Hope Network to manage Market set-up, display, and product replenishment.
  • Exhibitor has the option to provide unique Market Board artwork
    • Artwork due: Friday, February 2, 2024
• Shipped samples:
  • 120 total items will be required to fulfill the virtual sampling portion of this opportunity.
    • A 20% product overage is required by distribution partner.
  • Products must arrive to fulfillment warehouse in Illinois between February 5 – February 9, 2024 to be eligible for these sampling programs.
  • Custom boxes or multiple product packs will not be accepted by distribution partner.
• Recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive marketing opportunity.

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