Opportunity: Hilton Hotel Lobby Graphics & Bar

Own the after-hours buzz with the Hilton Anaheim Lobby Graphics & Bar Sponsorship, where attendees gather, unwind, and network throughout the show. Your brand becomes part of every conversation with custom cocktails, branded touchpoints, and lead capture in this social, high-traffic spot beyond the show floor.

Sponsorship Opportunity Inclusions: 

• Recognition as a Gold Sponsor. 
• Marketing pieces include: on-site signage at the Hilton Anaheim Lobby Poppy’s Lounge bar, Natural Products Expo West website, and advertisements*. 
• 2 Sponsor-branded escalator graphics in the main lobby of the Hilton Anaheim between level 1 and level 2.
• Sponsor-branded “GOBO” projection featuring Sponsor logo in main lobby of the Hilton Anaheim.
• The Hilton Anaheim Poppy’s Lounge lobby bar will operate as usual throughout the duration of Expo West, serving attendees and guests with full bar service. Additionally, the main lobby transforms into a vibrant after-hours destination nightly, creating an energetic social atmosphere where attendees connect with your brand at the center of it all.
  • Custom sponsored cocktail or mocktail drink featured at Poppy’s Lounge.
    • Opportunity to incorporate Sponsor product into the custom drink. 
  • Sponsor logo and booth number featured on 1-color imprint cocktail napkins. 
  • Custom branded table clings and on-site signage in the Hilton Anaheim Poppy’s Lounge area.
    • Lead capture opportunity via QR code on signage for sponsor content, special offers, or prize entry, driving measurable engagement and booth traffic. 
• Details:
  • Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
    • Artwork deadline: Friday, January 29, 2027.
  • Sponsorship recognition begins once contract is received.
    • Last date to contract: Friday, January 22, 2027.
  • Exclusive sponsorship opportunity.
  *Based on date contracted