Opportunity: Workshop: How to Take Advantage of White Space in the Beverage Sector

Beverages make up the lion’s share of the functional food and beverage market, and there is no shortage of innovation. Once dominated by sports drinks, today’s range of functional beverages include everything from enhanced waters, juices, cold-brew coffee, RTD teas, etc. with an increased emphasis on the inclusion of shorter ingredient lists, with simple and recognizable names. Key to market success is understanding ingredient selection and formulation considerations; understanding how products will be packaged, sold and merchandised; targeting the right consumers; and building brand trust.

• Go-to-market strategies including identifying the right target market and navigating macro trends.
• Key considerations for functional beverage formulation including trending ingredients, supply chain concerns and permissible claims.
• Challenges and solutions pertaining to certain types of functional beverages, as well as new and novel formulation processes and packaging options.

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 1:30 – 4:30pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop