Event: CPHI

• Advertise on the official event platform and mobile app to reach every event attendee, invite them to your booth, build brand awareness, and increase your exhibition ROI with:
  • Column advertisement
  • Featured products highlight
  • Pop up & push notification combo
  • Company Profile Enhancement Package

• Enhance your event profile and boost your thought leadership to ensure that your company and products can be easily found through attendee searches. The package includes:
  • Featured listing on the exhibitor list
  • +350 words to company description
  • +8 product categories
  • +9 marketing content pieces

These monthly to bi-monthly live events offer brands, suppliers, and other industry professionals an opportunity to receive actionable insights into the retail landscape and to network with industry experts in real time.

Inclusions:

• Marketing of Buyerside Chats includes
  • Email campaign
  • Article on newhope.com
  • Features in Natural Business Today and/or Natural Retail Today e-newsletters
  • Social media campaigns on Twitter, Instagram and LinkedIn
• Sponsorship includes
  • Branding featured on all event promotions (email, article(s) and social media)
  • Sponsor highlight in the event description, email campaign and article on newhope.com
  • Special mention during the LinkedIn Live event
  • Custom referral link to share with your professional network
  • Post-event analytics and reporting
  • LinkedIn ad promoting the event

Sell by date: 4 weeks before Go Live

Pricing: 1 Episode $2,500 | 3 Episodes $6,000

See examples:

May 30, 2023 | Thrive Market

Lifetime Viewers 3 weeks post-event: 618

July 14, 2023 | PCC Community Markets

Lifetime Viewers 2 weeks post-event: 1157

August 25, 2023 | Sodexo

Lifetime Viewers 1 week post-event: 854

Video is one of the most effective tools to engage your target audience. Video content will be featured on newhope.com and promoted to a targeted New Hope Network audience. Videos may also be used as evergreen content in perpetuity within your social media platforms, website, and other channels.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network’s LinkedIn & 1 LinkedIn Ad
• 2 posts on New Hope Network’s Twitter
• newhope.com display advertising for 1 month
• newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 12 weeks before Go Live

See example:

In this 5-7 minute video, you’ll get the chance to reach your audience base through New Hope Network’s social media channels to share your brand story and any important initiatives your brand is focusing on. With a focus on New Hope Network’s “Three I’s” (Innovation, Integrity, and Inspiration), this series lends a digital platform to share, connect and inspire (and have some fun!).

Participation is easy! Our highly skilled video team and host will guide you seamlessly through process; providing topics, tips & ideas prior to filming and then record your segment onsite at Expo West.

Inclusions:

• New Hope Network’s content team will host a recorded 5-7 minute video conversation with your brand, exploring a relevant topic of your choice.
• Upload to New Hope Network’s YouTube account on a dedicated playlist.
• Article featuring an overview of the discussion with video embedded on newhope.com.
• Full video will be shared on Natural Product Expo LinkedIn Showcase page, tagging brand and host.
• Full video will be “boosted” for $1,000 for 2 weeks.
• Host is encouraged to re-share video on their own social media platforms.

See example:

Meet your Host:

Andrea Donsky, B. COMM, is an author, registered holistic nutritionist (RHN), editor-in-chief of NaturallySavvy.com, co-founder of The Healthy Shopper Inc. and Naturally Savvy Media.

The PCP features a co-hosted in-person or virtual education session during Natural Products Expo and your choice of digital content marketing tools rolled out throughout the year. The PCP includes a robust marketing effort that drives engagement with content and attendance of the hosted event.

Inclusions:

• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West hosted education session.
  • Custom content programs include digital and/or print assets. Ask your Account Manager for the list of content packages that support your brand objectives.
  • 60 or 90-minute hosted education session to be co-branded and created collaboratively. Your company and New Hope Network to choose presenters, design programming, and create content collaboratively; on-site Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPE on-site badge holders and smart event participants.
  • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo online schedule.
  • *Hosted education Session title and Sponsor logo printed in the Show Directory Map
• Expo Event Week
  • On-site 60 or 90-minute in-person hosted education session hosted education session to be moderated by New Hope Network; panel curated collaboratively with your company and may include New Hope Network content and data experts.
    • In-Person Delivery:
      • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
      • Standard A/V set provided.
      • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
      • 6’ outreach table to feature branded products or literature during the session.
      • Products must be approved by New Hope Network Standards prior to event.
      • Logo, session time and title featured on session slides and 1M sign at room entrance.
      • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
    • To include onsite and virtual attendees.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with your company.
  • Custom Digital Content Program to be determined pre-contracting.
    • Exact time of day and location subject to change.
    • Exclusive sponsorship opportunity.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions.

• Advertise in the CPHI Newsletter
  • Effectively promote your brand, products and content to 127,000+ engaged pharma professionals and drive traffic to your website.

Display ad – top position $1,100

Display ad – middle position $550

• Sponsor a trend report
  • Associate your brand with the hottest topics in the market and generate quality GDPR-compliant leads. This package includes a full-page advertisement, full branding and promotion from CPHI, plus an interview with your subject matter expert and more…

$27,300 / Trend report

• Sponsor or develop a webinar 
  • Sponsor an editorial webinar or work with us to develop your own to demonstrate your thought leadership and generate high-quality, valuable GDPR-compliant leads. You choose your level of involvement – from topics, recruitment of speakers to promotion. It’s totally flexible.

Starting from $11,000

Included in your package:

• Exhibition space in the Start-Up Market (1 metre counter with graphics, 2 Stools, 1M backwall graphic)
• Two exhibitor badges for the CPHI North America exhibition, including access to all on-site content
• Tailored matchmaking to connect you with the right partners
• Lead retrieval
• Event profile on CPHI Online
• Marketing Toolkit, helping you to promote your attendance
• Invite to a Start-Up Happy Hour in Zone

Why exhibit as a Start-Up?

• CPHI is the leading global exhibition for the pharmaceutical industry, offering opportunities to connect in-person or online through our marketplace CPHI Online. 
• Showcase your product and meet with potential buyers, innovation scouts, investors, and peers. All the big players are in one location.
• Be part of the CPHI North America exhibition, including engaging content sessions from thought leaders in the pharma ecosystem.
• Gain a comprehensive overview of the pharmaceutical and biopharma markets, including the latest industry trends, regulatory updates, and market insights.

Start-Up Criteria:

We are looking for companies which meet the following criteria:

• You should classify yourself as a Start-Up – are you bringing a novel concept to market? A product or solution which is scalable and will have a positive impact on multiple end-users?
• Should not have exhibited at CPHI North America before as a regular, full exhibitor

• Active in the Pharma, Biopharma, Digital or Medical Device Sector
• Have a product in proof of concept, commercialized or prototype stage
• Can commit to attending CPHI North America 2024 in-person (May 7^th – 9^th 2024)
• We don’t filter by funding or team size but please note the US definition of an SME (not a Start-Up) is < 500 people 
• We look to an essential characteristic of a Start-Up being that of growth and scalability

Sponsorship Includes:

• Company logo co-branded with CPHI reusable bags provided to the first 3000 badges picked up
• Branded hydration stations throughout show floor
• Sustainability email promoting to all in attendance to bring their water bottle to the show and highlighting the sustainability sponsor’s company initiatives and sponsorship
• Digital promotion packet including email banners, social media badges, and pre-written social posts to promote your sponsorship!

*Bronze+ Rated Exhibitors Only 

^{*Prior to finalizing your purchase of this package, we invite you to engage in a meaningful conversation with us regarding your sustainability initiatives.} 

These dynamic short pieces will bring a fresh perspective to your product category and provide buyers or brands with valuable insights into how to do better business, understand industry trends and be aligned with relevant conversations.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network’s LinkedIn, 1 boosted
• 2 posts on New Hope Network’s Twitter
• Newhope.com display advertising for 1 month
• Audience extension display advertising
• Newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

Pricing: Single Video $10,000 | 3-Part Video Series $25,000

See examples: