Event: Media & Advertising 2023

Have fun and get creative while you educate! New Hope Network’s creative team will produce an animated short film featuring original graphics meant to provide information on a topic of your choice.

These dynamic short pieces will bring a fresh perspective to your product category and provide buyers or brands with valuable insights into how to do better business, understand industry trends and be aligned with relevant conversations.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New hope Network social channel(s); 1 boosted
• Newhope.com display advertising for 1 month
• Audience extension display advertising
• Newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

Pricing: Single Video $10,000 | 3-Part Video Series $25,000

See examples:

Our expert video team will transform your company’s story into a beautiful, engaging, documentary-style short film that reinforces company mission, vision, and values.

Video is one of the most effective tools to engage your target audience. Video content will be featured on newhope.com and promoted to a targeted New Hope Network audience. Videos may also be used as evergreen content in perpetuity within your social media platforms, website, and other channels.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network social channel(s); 1 boosted post
• newhope.com display advertising for 1 month
• newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 12 weeks before Go Live

See example:

Provide an interactive experience to potential clients with our in-article videos. Utilize this high-impact placement to generate brand awareness within an editorial article of 500 words or more.

Newhope.com is the premiere digital marketplace that connects the natural, organic and healthy lifestyle from supply to shelf. The site receives over 350,000 monthly page views with over 275,000 unique, most influential retail and trade visitors. Your in-article video will be strategically placed into the top half of an article and audio starts on mouse rollover.

Inclusions:

• Premium environment for short 30 second videos inside article content for more focused viewer engagement
• Plays when visible on user’s screen, pauses when user clicks off-screen; resumes when in view again
• Audio starts on-click and can be paused by the user
• Interactive visibility on both desktop and mobile devices
• Resolution: Max 1920×180; Min 640×360; Length: 15-60 seconds is optimal; Max File Size: 20MB
• Video Format: All video Formats: FLV, MP4, MOV, VAST, VPAID*, YouTube video key
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.44%

*Brand-specific specifications may apply. Please contact your Account Rep for detailed specifications and delivery instructions.

See example:

NEW to 2024! Align your company with the natural products industry’s trends and innovation podcast, The Natural List. The Natural List podcast is featured on newhope.com and in Retail and Business Today eNewsletters. It is available on Apple Podcasts, Spotify and everywhere else you get your podcast content.

A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG. New Hope Network’s trend spotters and industry analysts taste and try thousands of products before they hit store shelves, plus meet the founders, and hear the stories behind the world’s most disruptive food, beauty, and supplement companies. During this podcast, join New Hope hosts, Jessica Rubino and Adrienne Smith as they interview industry guests sharing the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.

Marketing Includes:

• Weekly social media campaign featured on New Hope Network social channels
• Promoted in relevant e-newsletters

Sponsorship Options:

• Quarterly Advertising Package
  • Acknowledgement of your company on every bi- weekly episode and incorporation of a 60 second overview of your company that you’ll provide, in a dynamic and fun way.
  • An exclusive 10-minute sponsored episode with a leader of your organization, discussing an industry trends or opportunity of your choice.
  • Episodes will show up in the Natural List feed along with episodes featured in Natural Retail Today, Natural Business Today and on the homepage of newhope.com.
  • Logo included on social media marketing campaigns
• A La Carte Sponsored Episode
  • An exclusive 10-minute Sponsored Episode with a leader at your organization, discussing an industry trend or opportunity of your choice.
  • Episode will show up in the Natural List feed along with episodes featured in Natural Retail Today, Natural Business Today, on the home page of newhope.com and New Hope Network LinkedIn and Instagram channels.

Pricing: Quarterly Advertising Package $6,000 | A La Carte Sponsored Episode $2,500

See examples:

Every company has a story. What’s yours? New Hope Network’s Soapbox Series is your chance to share your story – from corporate social responsibility initiatives to innovations in sustainability.

In this 5-7 minute video, you’ll get the chance to reach your audience base through New Hope Network’s social media channels to share your brand story and any important initiatives your brand is focusing on. With a focus on New Hope Network’s “Three I’s” (Innovation, Integrity, and Inspiration), this series lends a digital platform to share, connect and inspire (and have some fun!).

Participation is easy! Our highly skilled video team and host will guide you seamlessly through process; providing topics, tips & ideas prior to filming and then record your segment onsite at Expo West.

Inclusions:

• New Hope Network’s content team will host a recorded 5-7 minute video conversation with your brand, exploring a relevant topic of your choice.
• Upload to New Hope Network’s YouTube account on a dedicated playlist.
• Article featuring an overview of the discussion with video embedded on newhope.com.
• Full video will be shared on Natural Products Expo social channels, tagging brand and host.
  • host and brand encourage to reshare video on their own social channels to further reach.
• Full video will be “boosted” for $1,000 for 2 weeks.

See example:

Sponsored interactive articles are an effective way to communicate top-of-mind information to New Hope Network’s trade audience.

Each piece will incorporate interactive elements to build engagement and reinforce key messaging. Content not gated, but will receive designated marketing efforts.

Inclusions:

• Incorporated into the newhope.com content streams
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See example:

Interactive infographics are highly sharable visual representations of educational content meant to attract and engage a target audience.

New Hope Network’s expert content and design teams will create a custom interactive infographic, which will present information using animations, unique visuals and interactive elements that will keep readers both engaged and informed.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channel; 1 boosted post
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

See example:

Inside Organic is designed to unite companies with USDA certified organic products and ingredients to develop a collective, clear communication and education program that supports organic. The organic industry reached new heights in 2022, reporting $67.6 billion in sales according to the Organic Trade Association, with the food category crossing the $60 billion mark for the first time. Still, the industry continues to face challenges, with a lack of consumer awareness and confusion over what USDA-certified organic really means continuing to be cited as one of the industry’s largest barriers to growth.

Now in its third year, in 2024, Inside Organic will continue to use a range of content platforms to proactively help suppliers, distributors, brands and companies across the supply chain identify and address the challenges that inhibit organic awareness and growth. Inside Organic also will help companies across the supply chain identify organic communication strategies that are working, the messages that could be further elevated and where new messaging opportunities lie. Inside Organic provides an opportunity to grow organic as an industry and a lifestyle.

Let’s elevate, education and communicate organic, together.

Partner Inclusions:

• Kickoff Event, March 2024: This event will unite our partner companies and associa- tions with the New Hope Network and Natural Products Insider and Food & Beverage Insider teams for brain- storming and idea sharing to develop our Inside Organic communication roadmap.
• Organic Summit (3 hours), June 2024: This interactive virtual event will be sponsored by our Inside Organic partners and attended by brands, suppli- ers, retailers and other relevant members in the natural products community. We’ll unite industry leaders to take a deep dive into research, and top issues around organic messaging and communication today. This is a lead-generating event.
• Interactive Article, Dates TBD: Inside Organic partners will each receive a co-branded interactive article. This piece will promote an organic related topic of the sponsors’s choosing, whether focusing on sustainability initiatives, sourcing and product development or a brand’s business as a whole. The article will run on New Hope Network, Natural Products Insider, and Food & Beverage Insider, be promoted on social media and through email marketing and relevant newsletters.
• Custom Video, Will create videos prior to Inside Organic Summit and promote them throughout the year: Create a short video for each sponsor that focuses on their “why organic”, key areas of focus and differentiation within organic. This video will be informative and easy to digest and suitable for social media. It will be played at the Inside Organic Summit. The video can incorporate stock imagery from the sponsor. Option for partners to use this video as a template and to create more videos for a fee based on this template.
• Mini Eguide, September 2024: This downloadable piece will focus on the role organic plays within sustainability conversations. It will look at organic farmers and communities from which brands are sourcing, what consumers are seeking from organic and the scientific research that has elevated organic in climate change and ESG conversations. This piece will be downloadable on all participating websites and leads will be available to sponsors.
• Monthly Social Campaign – 6 shared social campaigns, Dates TBD: Working hand in hand with the communication action plan, this monthly social campaign will align partners around a key consumer takeaway or industry talking point.
• eNewsletter – 6 newsletters, Dates TBD: The strong performing Inside Organic eNewsletter will highlight news, trends and updates in organic, including an- nouncements from our Inside Organic partners and the latest Inside Organic content. Six issues will go out in 2024 to New Hope Network audiences. Each partner’s interactive article will be included in an issue of the eNewsletter.
• Roundtable, December 2024: This event brings thought leaders from across the indus- try together to discuss messaging, what’s working and what’s not, challenges and opportunities. Inside Organic sponsors are the only brands to join thought leaders in this conversation. Meeting takes place on Zoom.

Communication strategies for the quality dietary supplement market. Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2024, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating supplement industry leadership.

Now in its ninth year, Inside the Bottle is a unifying force for communicating the supplement industry’s collective industry vision; providing a forum for identifying challenges; elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry.

Sales Deadline: February 15, 2024

Partner Inclusions:

• Kickoff Leadership Gathering: The virtual event invites partners and other industry experts and stakeholders to come together to develop a roadmap for this year’s program. We discuss supplement industry priorities, challenges and opportunities. This year’s focus will be on science and building consumer trust. This discussion builds program unity, influencing key messaging priorities for Inside the Bottle 2024.
• Monthly eNewsletter: Our highly engaged B2B eNewsletter highlights the latest news and updates in the world of supplements, including announcements from our Inside the Bottle partners and the latest Inside the Bottle content, plus key industry reporting in the news. Twelve issues will go out in 2024 to New Hope Network and Natural Products Insider audiences.
• Leadership Voices: Profiles in Industry Expertise – custom videos: CEOs and senior leaders from our partner companies take center-stage to talk challenges and solutions in these dynamic short videos. By exploring industry themes and opportunities, these thought leadership videos elevate your team, company leadership and your mission in alignment with ITB core messages. One custom video per partner published and direct custom email marketing campaign via NHN, NPI; PR campaign, directing to custom ITB URL.
• Inside the Bottle PR campaign:
• For the first time, ITB will create a professional PR campaign to amplify program messaging and industry leadership voices. This campaign will target B2B and consumer broadcast, print, online media and podcasts, increasing awareness around key dietary supplement themes by leveraging ITB content and partner leadership voices. In support of the PR campaign, ITB is developing a custom campaign landing page that will serve as a destination for core program messages and content. This campaign will focus both on full ITB program awareness (related to industry quality, science and integrity) and partner brand awareness.
• Inside the Bottle Virtual Community Summit: Continuing to elevate the messages and practices defining supplement industry integrity, 2024 will overview the health of the industry. Including Nutrition Business Journal industry data and consumer insights, we’ll then dive into key B2B and B2C communications messaging and tactics to support industry quality awareness, focusing on scientific rigor, clinical evidence and quality testing. 90-minute lead-generating webinar.
• Bi-montly Trend Spotlight: Industry Category Analysis: This bi-monthly trend spotlight highlights key category trends– powered by sales data and featuring NBJ analysis. The Trend Spotlight is designed to keep the industry on top of category demand, providing timely quick takes on what’s needed to plan for product priorities and promotions. Spotlights include email marketing with ITB program partners awareness and will also be featured within the ITB newsletter.
• Supplement Industry Special Report: A guide to communicating supplement science: The supplement industry stands behind science—and science drives quality. Our award-winning ITB reports dig deep, and in 2024, we’re expanding our focus on communication strategies related to supplement science. Topics include supply chain traceability and verification, quality testing and understanding clinical science and controlled clinical studies. We aim to deliver best practice solutions for communicating this information in a digestible way for brands and consumers. Published and marketing via New Hope and Natural Products Insider.
• Quarterly thought leaders call and program check in: Join New Hope Network, Natural Products Insider and fellow Inside the Bottle partners for a quarterly high-energy discussion of top-of-mind issues in the dietary supplement industry. A singular topic for discussion to be provided in advance of meetings. Key program needs and performance shared.
• Program Marketing, Overview: All custom content inclusions will receive performance marketing campaigns which include email marketing, social media posts, email newsletter mentions. A comprehensive performance marketing report will be included at full program conclusion. Certain interim program metrics may be reported within the year. Performance metrics will include pertinent performance and audience metrics, including email performance, lead delivery, page views and other pertinent data.

Program articles from 2023:

Are you launching a new product? Use the power of social media to augment your exciting innovation!

Use our suite of communication tactics to augment your exciting innovation!  The New Product Launch Package features a client-supplied press release and 30-second Instagram reel on @NatProdExpo Instagram account highlighting the top three benefits of your product.

Inclusions:

• 30-second Instagram reel on Natural Products Expo’s Instagram account
• Press release on newhope.com

*Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.

Sell by date: 6 weeks before Go Live

See examples:

NEW to 2024! Natural Foods Merchandiser is introducing the Natural Products Retail Education Series— industry training webinars developed for store owners, category managers, clerks and more. By sponsoring or underwriting one of more of these episodes, you're putting your brand in a position to be discovered by a diverse group of natural products industry professionals!

Our team of editorial retail and CPG experts will provide actionable business insights, paired with industry data, to help you understand evolving retail models, onboard new team members and get up to speed on natural products industry issues. This is a digital, bi-monthly education series making a total of 6 sponsors or underwriters opportunities are available.

Sponsors/Underwriters Inclusions:

• Branding associated with all webinar promotions (two-touch email campaign, social campaign, display advertising).
• 5-10-minute Q&A (5 minutes for non-exclusive sponsors, 10 minutes for an exclusive sponsor) with your education expert during the webinar.
• Leads from the webinar and follow-up thank you email from NFM and your brand.
• Co-branded video developed from the webinar Q&A, hosted on newhope.com and promoted in Natural Retail Today.

Webinar Calendar:

• February 15, 2024 – Dietary supplements 101
  • From the latest science and retail applications of DSHEA to trending categories and hot ingredients, this can’t miss event will train your staff to support the dietary supplement category. Plus: New picks to stock from our experts.  
• April 11, 2024 – Packaging
  • Learn about the latest in packaging innovations, questions to ask your vendors and what consumers need to know about the products they’re buying. Plus, insights on becoming a zero-waste store. 
• May 9, 2024 — Updating your store standards and navigating industry innovations. 
  • Leveraging the Market Integrity team’s expertise, this webinar will walk through how to evolve store standards based on shifting—and challenging—industry issues. 
• June 13, 2024 ­– Regenerative agriculture: how to educate customers and sell the concept 
  • You’re likely taking in more brands aligned with regenerative practices. But have your customers bought in? We’ll break down the topic and outline education efforts to communicate the value.  
• September 19, 2024 – Growing your multi-cultural product offerings  
  • Learn about the various organizations and initiatives that can help you connect with and elevate diverse founders and their innovative brands.
• October 17, 2024 – Planning for 2025  
  • From high-growth categories to emerging trends and opportunities, we’ll break down how to plan for success in 2025 (and beyond).

Sell by date: 6 weeks before Go Live

Pricing: $6,000 non-exclusive sponsorship (up to three per) | $12,000 exclusive sponsorship

New Hope Network’s Premier Content Partnership creates a year-round platform to tell your story through Natural Products Expo and newhope.com.

The PCP features a co-hosted in-person or virtual education session during Natural Products Expo and your choice of digital content marketing tools rolled out throughout the year. The PCP includes a robust marketing effort that drives engagement with content and attendance of the hosted event.

Inclusions:

• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West hosted education session.
  • Custom content programs include digital and/or print assets. Ask your Account Manager for the list of content packages that support your brand objectives.
  • 60 or 90-minute hosted education session to be co-branded and created collaboratively. Your company and New Hope Network to choose presenters, design programming, and create content collaboratively; on-site Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPE on-site badge holders and smart event participants.
  • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo online schedule.
  • *Hosted education Session title and Sponsor logo printed in the Show Directory Map
• Expo Event Week
  • On-site 60 or 90-minute in-person hosted education session hosted education session to be moderated by New Hope Network; panel curated collaboratively with your company and may include New Hope Network content and data experts.
    • In-Person Delivery:
      • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
      • Standard A/V set provided.
      • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
      • 6’ outreach table to feature branded products or literature during the session.
      • Products must be approved by New Hope Network Standards prior to event.
      • Logo, session time and title featured on session slides and 1M sign at room entrance.
      • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
    • To include onsite and virtual attendees.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with your company.
  • Custom Digital Content Program to be determined pre-contracting.
    • Exact time of day and location subject to change.
    • Exclusive sponsorship opportunity.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions.

Clearly and effectively educate New Hope Network’s buyer and distributor audience through a two-pronged content marketing program that will position you as a leading expert in your category.

This package includes two content pieces. The Retail Quick-fire Webinar is a concise, 30-minute, pre-recorded on-demand webinar will allow for video-format education. The Category Captain Snapshot is a 2-page downloadable PDF that reinforces key takeaways.

Inclusions:

• Email campaign to target retail audience
  • One 2-touch email to promote the webinar
  • One 1-touch email for Category Captain Content piece
  • One 1-touch “Thank You” email to webinar attendees that also promotes the Category Captain Content
• 2 posts on New Hope Network social channels
• newhope.com display advertising for 1 month
• newhope.com landing page promoting the webinar

Sell by date: 10 weeks before Go Live

See example:

Sponsored interactive articles are an effective way to communicate top-of-mind information to New Hope Network’s trade audience. Each piece will incorporate interactive elements to build engagement and reinforce key messaging.

Content option to be gated for lead generation and will receive designated marketing efforts.

Inclusion:

• Incorporated into the newhope.com content streams
• Incorporated into relevant newsletters
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See examples:

This 2-page downloadable content piece will position your brand as a leading expert in your category or around relevant industry themes and trends.

New Hope Network will work with your brand to incorporate brand takeaways into a piece that incorporates category and consumer data, answers top staff and customer questions and provides actionable advice for supporting education and thought leadership around key categories. First page will provide a category overview; second page will offer answers to frequently asked consumer and staff questions in an easy to digest format that will incorporate category and brand specifics.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channels; 1 boosted post
• Promoted in relevant newsletters
• Lead delivery

Sell by date: 10 weeks before Go Live

See example:

Do you want to take a thought leadership role around a topic relevant to the future of the natural products industry? eGuides are in-depth content pieces that leverage New Hope Network’s content marketing and design teams to explore hot topics and categories.

A multiple page digital piece leveraging New Hope Network’s expert editorial and design teams and dive deeper into special topics. Featured on newhope.com, guides are promoted to targeted audiences through email and social media campaigns and incorporate your brand’s logo and expert content. All downloads are gated, and partners are delivered generated leads post program along with native content files for evergreen use. All leads are delivered in a password protected document adhering to GDPR guidelines directly to the partner.

Option to be printed as a Special Edition Magazine as either an insert within Natural Foods Merchandiser (NFM) magazine or as a standalone. See additional pricing below.

Inclusions:

• 2-touch email campaign to target retail audience
• 2 posts on New Hope Network social channel(s)
• newhope.com display advertising to run for 1 month
• newhope.com landing page promoting the eGuide

Sell by date: 10 weeks before Go Live

Pricing:

• eGuide creation pricing starting at $16,500
• Add-on:
  • eGuide printed and inserted in NFM magazine
  • 2-part article series used to further promote eGuide content
  • Mini eGuides (4-6 pages)

See examples:

These highly shareable visual representations of content bring to life category information, brand values or thematic storytelling to inform and inspire your target audience.

Infographics may be gated or ungated and provide a meaningful content snapshot that can be leveraged across website and social media platforms.

Inclusions:

• 2-touch email campaign to target retail audience
• 2 posts on New Hope Network social channel(s)
• Promoted in relevant newsletters
• Lead delivery

Custom infographic sell by date: 10 weeks before Go Live

Client provided infographic: 4 weeks before Go Live

See examples:

Have a new product launch? Personnel change? Exciting new initiative? This is an easy, cost-effective way to communicate your company news to a network of more than 80,000 industry professionals.

Press releases will be posted on newhope.com and incorporated into relevant newsletters.

Inclusions:

• Hosted on newhope.com
• All Press Releases are due within 10 business days of signed contract and subject to New Hope Standards review

*Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.

Sell by date: 4 weeks before Go Live

See examples:

Great lead generation & education! A great way to promote and stay top of mind in the industry. Whitepapers are deployed via two custom email campaigns.

The paper is housed on newhope.com for one year where it will continue to generate leads, as other papers continue to drive traffic to the site. The leads come in the form of name, title, company, email address and phone number. Whitepapers are a great tool to garner quality leads.  All leads are delivered post-campaign in a password protected document directly to the participating company adhering to GDPR guidelines.

Inclusions:

• Company logo on landing page
• One 2-touch email campaign to curated audience
• 2 posts on New Hope Network social channel(s)
• Lead Delivery
• A performance marketing report will be provided post program

Sell by date: 5 weeks before Go Live

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education.

Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 30-minute Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP4 file of pre-recorded webinar.

Inclusions:

• 2-touch email campaign to target retail audience
• 3 posts on New Hope Network social channel(s)
• Promoted in relevant newsletters
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts.

These webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and Audience education. Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 60 and 30-minute Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP3 file of the webinar.

Inclusions:

• 2-touch email campaign to target retail audience
• 3 posts on New Hope Network social channel(s); 1 boosted post
• Promoted in relevant newsletters.
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Accelerate content creation & ROI with seamless automation! Drive more audience engagement and higher quality leads without increasing workload capacity.

Content Multiplier amplifies marketing ROI by creating video and content assets that help brands stay top of mind with little to no effort. AI functionality does the heavy lifting by converting 1 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier!

Inclusions:

• Dashboard and co-branded landing page experience, highlighting key moments 
• 5 – 10 engaging video moments to focus on the most valuable key points 
• 60 – 90 second video trailer, compilation of key moments 
• Videos and transcripts can be used for social media, email, and website content 
• Unlimited usage rights to distribute co-branded New Hope Network videos 
• Language translation subtitle capabilities 

Sell by date: 4 weeks before Go Live

See example:

Is your company committed to providing the natural products industry with meaningful education and compelling food for thought, while engaging the community in a live, interactive format? Take a look at hosting a Lunch & Learn!

These live sessions will position your team as leading experts around key industry themes, allowing you to engage and educate the natural & organic industry. Lunch & Learns occur during the following months and are exclusive: January, February, April, May, June, July, August, October and November.

Inclusions:

• New Hope Network to facilitate video webinar and Q&A discussion
• Option for food delivery service gift cards provided to attendees
• Work with New Hope Network to curate target audience and develop content
• Branded 2-touch email campaign driving attendance
• Social media posts on New Hope Network/Natural Products Expo social channel(s), tagging brand and using brand logo in post
• Summary: content multiplier included
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Grocery retailers rely on Natural Foods Merchandiser (NFM) magazine to provide the latest information needed to succeed in the nearly $300 billion natural products industry. Through this engaging content, NFM creates the perfect place for you to talk to buyers about your brand and products. NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.

NFM is a daily resource and the ideal tool to create brand advocates with interested Retailers. Announce entry into the market, build brand awareness, highlight new items, differentiate from competition, and communicate specific trade deals & incentives. NFM is instrumental in driving top-of-mind attendee awareness and booth traffic during Expo. Additionally, bonus copies are distributed to Key Buyers onsite at Expo West and Newtopia Now.

92% read NFM to learn about new products and trends, 82% read NFM once a week or more, 78% interact with NFM content in multiple places and 28% view NFM content to their mobile device.

There are 3 opportunities to have your ad featured in a 2024 NFM magazine. See below for a quick overview and get even more details by visiting the NFM 2024 Editorial Calendar, Pricing and Specs!

• Summer 2024 | Industry Overview / Newtopia Now Issue
  • This exciting, information packed issue will feature data & analysis about some of the top retail categories, best practices, and stats to help retailers plan for the year ahead. Discovery and connection will be focal points, as we share what to expect from Newtopia Now.
  • Retail deep dive section will lean into regenerative agriculture, how to educate consumers and sell the concept. This will be a companion article to the June NFM Webinar!
  • Additional features: Important category data and Newtopia Now trends and show guide – your complete guide to Newtopia Now!
  • Ad reservation is June 24, 2024 | Materials due July 3, 2024
• Winter 2024 | Best of Natural Products Retail Issue
  • This issue will showcase standout retail innovations from the year. Content might include Profiles of exemplary retailers, inventive retail models, inspiring partnerships and more.
  • Retail deep dive section will cover the evolution of brick and mortar, how stores building hybrid models, including strong ecommerce, social and experiential shopping. How are they doing it and what are the benefits and challenges?
  • Ad reservation is October 4, 2024 | Materials due October 14, 2024

Include your product in the New Product Spotlight section of the Natural Foods Merchandiser Magazine which is sent directly to 65k qualified subscribers. In addition, New Product Spotlight's dedicated email is sent to an additional 15k subscribers and seen by thousands in the New Product Spotlight gallery on newhope.com.

Build brand awareness in every issue of Natural Foods Merchandiser by advertising in the New Product Spotlight section. All you need to supply is one product image and 50-60 words of text and we will do the rest!

Inclusions:

• Product image and info in gallery on newhope.com
• Product featured in print magazine in the New Product Spotlight section
• Gallery featured in a dedicated e-newsletter
• URL linking back to your product page or company website

See below for examples of New Product Spotlight in NFM Print Magazine, New Product Spotlight e-newsletter and the New Product Spotlight gallery on newhope.com! To learn more about NFM Advertising options and to see the 2024 schedule, click here.

Activate Informa’s proprietary audience database and drive actionable results by connecting your brand with our influential B2B decision makers and buyers.

With extensive targeting capabilities available, we’ll help reach the right people, at the right companies, at the right time.

Inclusions:

• Uses first-party data to reach your known audience wherever they’re consuming digital media.
• Maximizes your reach by advertising across a broad range of websites.
  • Select audience based on demographic and behavioral data.
  • Match target audience to Informa’s robust database.
  • Showcase your value and message to a targeted audience through various channels: display, native, in-stream video, or LinkedIn.
  • Increase engagement and visibility with key decision makers.

Pricing:

• Display: $25 CPM
• Native: $30 CPM
• In-Stream Video: $35 CPM
• LinkedIn: $45 CPM
• Facebook: $50 CPM

Exclusive, custom messages sent to a targeted segment of New Hope Network’s online community. These e-mails are a great way to introduce new products, new ingredients, cutting-edge research, events, and industry news to a highly receptive audience.

New Hope Network’s sponsored third-party e-mail program offers full assistance with list selection, creative assembly, and reporting through New Hope Network’s Smart Reach program.

Inclusions:

• Choose Single or Muti-Touch Campaigns
• Select audience criteria: industry, category, job function, speciality
• 17.28% average open rate

Pricing:

• $500 CPM for single dedicated email
  • Single touch email – $2,500 (minimum 5,000 recipients)
  • Multi-touch email – email #1 ($500 CPM), email #2 ($300 CPM), email #3 ($200 CPM)

*Consider adding Audience Extension to your email campaigns to reinforce your messaging and stay top of mind (ask your Account Manager for more details).

See example:

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The new "Big Sky Ad Format" is a game-changer in digital advertising that offers groundbreaking ad formats to captivate their audience.

With our half page options, your brand dominates the user’s attention, ensuring maximum visibility. The Big Sky appears across various desktop and mobile devices, ensuring a broad reach.

Inclusions:

• Displays an ad to the user on their first visit.
• An “X” button is included to ensure optimal user experience.
• Expect 25,000 impressions.
• Average Click Through Rate: 0.70% – 1.10%
• See an example here!

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Showcase your brand or product on newhope.com, connecting you to the healthy lifestyle products industry and providing the ideal platform for your brand to communicate its message. Reach retailers, pioneering and emerging brands, distributors, health practitioners, business service providers, and more!

newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, native and industry updates. Your billboard ad on newhope.com will appear at the top of the website, a prime real estate area.

Inclusions:

• Large ad size is attention grabbing
• High visibility in desktop environments
• Ad rotates throughout the entire site with advertisers having a rotating ad presence
• Average click through rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $1,950 per Share of Voice (5 SOV per month – 20% of total audience)

With over 350,000 monthly page views including over 275,000 unique views, newhope.com is the perfect place to purchase ad space to showcase your brand, product or service.

Newhope.com is the premiere digital marketplace that connects the healthy lifestyle industry from supply to shelf. We connect you to your next customer, and provide you with the sourcing, market research, standards, and legislative information you need to develop a trusted consumer product. With over 350,000 monthly page views including over 275,000 unique views, this is the perfect place to purchase ad space to showcase your brand, product or service.

Inclusions:

• Full rich media ad unit interactivity on newhope.com. Fixed, adhesion ad unit that stays at the bottom of the browser, remaining view, even as the page is scrolled.
• Begins collapsed; may be expanded on user-initiated click, showing a larger canvas that can support video and custom content integrations; 1200×90 (collapsed), 1200×410 (optional, expanded size)
• See placement here.
• Frequency capped at 1 impression every 15 minutes delivered to each unique visitor. Ensures your ad is seen by visitors to our site in a very prominent manner.
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.19%

Pricing: $3,025 per Share of Voice (4 SOV per month – 25% of total Audience

Advertise your brand, products or services through this unique ad space! newhope.com provides exclusive coverage of Natural Products Expo, Newtopia Now, product galleries, retail insights, sponsored content, native and industry updates.

Newhope.com connects you to your next customer, and provides you with the sourcing, market research, standards, and legislative information you need to develop a trusted consumer product. The Site Skin Ad offers advertisers the opportunity to brand around the website by leveraging traditionally unused portions of the page.

Inclusions:

• Covers the left and right rails on a page; rails must be “clickable”; (1920×1080) Note:  Site Skin visibility requires User’s Windows Standard Default Setting of 1920×1080
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.93%

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Create several digital ad touch points throughout newhope.com to maximize your impact on the 350k monthly page viewers. Be seen by retailers, pioneering and emerging CPG brands, distributors, manufacturers, health practitioners and more!

Newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The Standard Share of Voice (SOV) option is a trusted format that provides a superior user experience through multiple digital ad units. It’s widely used across all devices and can also serve as a rich media unit.

Inclusions:

• A standard Banner Share of Voice includes the following ad units as part of this monthly program:
  • (2) 300×250 and 320×50 mobile adhesion.
  • Ads rotate throughout the entire site with advertiser’s having a rotating ad presence with all ad units.
• Mobile Adhesion attributes:
  • Remains visible when scrolling
  • Persistent, above the fold ad placements
  • Available in standard banner sizes
  • Clickable hot spots are available
• Click Through Rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $1,250 per Share of Voice (5 SOV per month – 20% of total Audience)

Get your ad in front of the natural products industry through the Natural Business Today enewsletter. This influential update goes out to 34k retail and trade professionals 2 times a week!

This enewsletter hits the inboxes of natural & organic industry retailers, distributors, manufacturers and more, 2 times a week – Monday and Wednesday. Our 34k subscribers can explore breaking news, product and category trends and general industry information within each newsletter.

Audience Breakout:

Take advantage of this ad space and get in front of the natural products industry 2 times a week to more than 34k subscribers!

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

See example:

Be seen by the natural products industry through advertisements in the Natural Retail Today enewsletter. This influential update goes out to 36k retail and trade professionals 3 times a week!

This weekly newsletter is deployed to retail, trade professionals, and industry enthusiasts that subscribe 3x per week – Tuesday, Thursday and Friday. Our 36k subscribers can explore information relevant to the day-to-day operations of retailers, macro-forces impacting the industry, and product and category trends.

Audience Breakout

Take advantage of this ad space and get in front of the natural products industry 3 times a week to more than 36k subscribers!

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

See example:

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly valued content that natural product & ingredient professionals are looking for.

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly valued content that natural product & ingredient professionals are looking for. This is the perfect opportunity for brands with high-value content that want more digital exposure, lead generation or brands with pre-existing New Hope whitepaper programs.

Here’s how it’ll work:

The client provides the video that New Hope will host on newhope.com in story/article format. Article ads will be featured on the home page in a very prominent manner. In addition to content, the client will supply an image or logo and teaser paragraph. All content will be reviewed and vetted by the New Hope editorial team for compliance.

Ad specifications:

• Image Thumbnail Set: 300×225, 200×300, 300×150
• See placement here
• Sidebar Native ads do not run images. All other placements require an image.
• Acceptable Formats: JPEG, GIF or PNG
• Third party impression or third party click trackers are allowed to run with Native Ads
• Max Initial File Load Size: 200KB
• Title (Required) Up to 15 words.
• Brief Summary Up to 40 Words

*Why send multiple images? If you plan to deliver this ad creative to more than one native ad placement that may vary in aspect ratio for thumbnail, then upload additional images. The Media Voice system will determine the most appropriate image to render.

Inclusions:

• All offerings from Basic Native Advertising Package
• 2 dedicated emails to New Hope Network’s audience of natural product trade professionals
• Plus lead generation

Pricing: $4,290 per Share of Voice (5 SOV per month – 20% of total Audience)

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly-valued content that natural product & ingredient professionals are looking for.

As a trusted content provider, decision makers turn to New Hope daily to guide and inform day to day business.  Native advertising runs like an ad but looks like an article and can be used for brand-building and thought leadership positioning.  Client provides the video that New Hope will host on www.newhope.com in story/article format. Promotion via prominent content running alongside/between New Hope Network brand related articles. In addition to content, the client will supply an image or logo and teaser paragraph. All content will be reviewed and vetted by the New Hope editorial team for compliance.

The Basic Native Advertising package is perfect for brand storytelling, videos, press release, clients with their own content and show tie-ins.

Ad specifications:

• Image Thumbnail Set: 300×225, 200×300, 300×150
• Sidebar Native ads do not run images. All other placements require an image.
• Acceptable Formats: JPEG, GIF or PNG
• Third party impression or third party click trackers are allowed to run with Native Ads
• Max Initial File Load Size: 200KB
• Title (Required) Up to 15 words.
• Brief Summary Up to 40 Words

*Why send multiple images? If you plan to deliver this ad creative to more than one native ad placement that may vary in aspect ratio for thumbnail, then upload additional images. The Media Voice system will determine the most appropriate image to render.

Inclusions:

• One native content piece
• (2) Native In feed Ad placements
• Native Featured Categories on Homepage
• Native on Editorial Category Pages
• 25,000 impressions on newhope.com

Pricing: $1,950 per Share of Voice (5 SOV per month – 20% of total audience)

Reach your event audience with accuracy! No more wasting budget in search of your ideal customer. Event extension maximizes the visibility and impact of an event sponsorship by amplifying a client’s marketing message to highly targeted audiences across the web.

Capitalize on your event investment and stay top of mind with an online advertising program that reaches your event audience by activating Informa’s proprietary audience database.

As your data marketing partner, we’ll capture the attention of your event audience with your engaging display ads across brand-safe sites and social media.

Your Set Package, using a pre-defined audience segment Food & Beverage, Beauty, or Supplements, is designed for turnkey activation. Programs can run monthly at time of event and/or your choice of months throughout the year.

Inclusions:

• Select Audience Segment by choosing a pre-defined segment: Food & Beverage, Beauty, or Supplements to reach your event audience.
• Activate first-party data by utilizing Informa’s exclusive database to target engaged prospects.
• Reach your target audience by increasing engagement and visibility with the right key decision makers.
• Maximizes your reach by advertising across a broad range of websites.
  • We execute client supplied display banner advertising across the web.
  • Pre-Selected (Natural Products Expo) Audience
  • 100,000 or more web impressions per month

Pricing: $3,600 per month (1 month minimum)

expowest.com is visited by 400k+ CPG brands, retailers, buyers, health practitioners, manufacturers, investors, press and more every year. The floor plan ad is a great solution for spotlighting content, building product awareness with persistent visibility.

All Expo attendees and exhibitors visit expowest.com leading into, during and following the show to get show information. The floor ad opportunity is great way to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic.

The ad begins collapsed, and then on user-initiated click, the ad spans a larger canvas that can support social, video and custom content integrations. Great for spotlighting content, product awareness and persistent visibility.

Inclusions:

• Average Click Through Rate: 0.52%
• See placement here

Pricing:

• Expo West Cost: $6,000 (4-month package from Jan-Apr) (Exhibitor ONLY opportunity)
• A La Carte $1,500 per month (2 SOV per month – 50% of total Audience)

The natural products industry visits expowest.com to get general information about the show, agenda and important dates coming up. This provides a perfect spot to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic. 

The Expo website houses all information related to Expo West. All Expo attendees and exhibitors visit expowest.com leading into, during and following the show to get show information.  It is a great way to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic. 

Expo West advertising is sold in 5% Share of Voice (SOV) increments, meaning the advertiser will equally share all ad impressions delivered from January-April with 19 other advertisers. Expect between 300-400K+ impressions. Package includes Event Extension retargeting from expowest.com website during the months leading up to and during the show.

Inclusions:

• Ads rotate throughout the entire site with advertisers having a rotating ad presence with all ad units; 300×250 (3) 728×90 (2), and 320×50 (mobile).
• Average Click Through Rate: 0.06%

Pricing:

• Expo West Cost: $6,500 (4-month Share of Voice package from January-April)
• A La Carte $1,500 per month (20 SOV per month – 5% of total Audience)

expowest.com is visited by 400k+ CPG brands, retailers, buyers, health practitioners, manufacturers, investors, press and more every year. Purchasing ad space on this site is an excellent way to engage a targeted group of decision makers, build brand and product awareness and drive booth traffic, and quality targeted web traffic.

The Expo website houses all information related to Expo West. All Expo attendees and exhibitors visit expowest.com leading into, during and following the show to get show information. The welcome ad greets all unique visitors to newhope.com with your 640×480 ad before being able to access content on the regular site. This ensures your ad will be seen by visitors to our site in a very prominent manner.

Inclusions:

• Displays an ad to the user on their first visit and for a specified length of time
• “Sponsored Introduction” is displayed with a countdown
• A “continue” link is included to ensure optimal user experience
• Guaranteed 25,000 impressions
• Average Click Through Rate: 1.02%

Pricing:

• Expo West Cost: $12,000 per Share of Voice (4-month Share of Voice package from January-April)
• A La Carte: $4,000 per month (4 SOV per month – 25% of total Audience)

Every year Expo West has thousands of brands showcasing their best, newest, most innovative products in hopes to catching the attention of the buying community! With this NEW opportunity, New Hope is providing a seamless and accessible way for buyers, investors, distributors and more to connect directly with you onsite.

The Must-See Brands at Expo West landing page provides an easy way for your target audience to find and schedule meetings with you onsite at Expo West 2024. We just need a logo, summary of your brand (50-60 characters), URL and a contact email. Hurry – the sales deadline for this opportunity is Monday, January 29!

Inclusions:

• 2-touch email campaign to entire expo audience (approx. 70k)
• Promoted on Natural Products Expo social channel(s) pre-show, tagging brand.
  • Don’t forget to reshare to further the reach!
• Promoted in our Expo West newsletters: Show Daily and Show Scoop
• Promoted in our house ad in NFM’s Expo West edition with QR code to full landing page
• Post-show metrics will be provided post-show

Sell by date: Monday, January 29, 2024 | Materials due January 31, 2024

Pricing: $2,500

*Existing NFM customer? Reach out for a special offer!

See example:

Strut your stuff on the Jumbotron of Expo West! Be part of the Natural Products Expo West Wall of Content. Your video will be displayed on a massive digital screen throughout the show via an engaging experience at the hub of education, press, VIP attendees and so much more! This is a rare opportunity to get your brand, your message and your story in front of a captive audience of attendees.

Your video will be displayed on a massive digital screen throughout the show via an engaging experience at the hub of education, press, VIP attendees and so much more! This is a rare opportunity to get your brand, your message, and your story in front of a captive audience of attendees.

Details:

• Company provides video/artwork
• Show management will produce Wall of Content programming
• All artwork/content must be approved by New Hope Network’s Standards department
• Non-exclusive marketing opportunity

Sell by date: Friday, February 2, 2024

Artwork due: Friday, January 26, 2024

Types of Packages:

(1) Video or Multi-Image Package

• Onsite advertising via a 45-second video, multi-image GIF or animated ad on the Natural Products Expo West Wall of Content, a 30′ x 10′ digital screen located in the Marriott Platinum Lobby
• (1) 45-second video to be orchestrated into 4 days of content shown on the Wall of Content
  • Full Screen Video Ad: 1920 x 1080
  • In-Stream Video Ad: 1920 x 1080
• Approximately 195 minutes of onsite air time per company
• Video, multi-image GIF or animated ad features audio capabilities

Pricing: $5,500

(2) Static Advertising Package

• Onsite advertising on the Natural Products Expo West Wall of Content, a 30′ x 10′ digital screen located in the Marriott Platinum Lobby
• (3) ad sizes to be orchestrated into 4 days of content shown on the Wall of Content
  • Full Screen Ad: 1920 x 1080
  • Third Page Ad: 1050 x 1080
  • Ribbon Ad: 1296 x 290
• Approximately 1,560 impressions / 260 minutes of onsite air time per company

Pricing: $4,000

Leverage the natural products community in a way that only Natural Products Expo can! By purchasing a paid social media campaign, you're able to share new product launches/lines, any specials you have going on at the show and more. Get your brand front and center for the 77.5k+ followers on @natprodexpo Instagram account!

Your sponsored posts on the @natprodexpo Instagram account will build brand awareness, drive booth traffic, and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community.

Just like working with an influencer, we want your message to really resonate with our audience. Inspired by the NEXTY Awards, paid social media campaigns will represent what we call “The 3 I’s“:  Innovation – Integrity– Inspiration

Inclusions for Standard Campaign:

• 1 static post on the @natprodexpo Instagram feed, with up to 3 images OR 1 Reel Video
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @natprodexpo Stories feed
  • Images or video posted with a redirection for 24 hours on the @natprodexpo Stories feed.
• @natprodexpo will invite you to be a collaborator on the social post so that your static post shows up on both feeds.

Interested in Expo West Standard and Upgraded* opportunities? Click here!

*Company provides creative for posts and stories, must be approved by New Hope Network’s Standards department. New Hope Network team will determine scheduling of posts/stories within contracted timeframe. Non-exclusive opportunity available only to exhibitors of Natural Products Expo.

*Companies purchasing more than one consecutive month of Paid Social Media will need to have artwork approved by Marketing Manager.

*Companies may not purchase more than one Paid Social Media Campaign per Month.

Showcase your latest products and get in front of Expo West buyers pre-show with an exhibitor trend spotlight that drives to your virtual and on-site booths.

Companies will be included in an email roundup of top products in three key trend areas: mission matters, optimal health, and clean ingredients. Plus, you will be featured in a newhope.com sponsored product gallery that will showcase your new product launch and link to your virtual booth.

Inclusions:

• Company feature in a pre-show email highlighting products and brands within three key trends
  • Email will feature trend overview and your new product information 
  • Email will include short product description, product image and link to your virtual as well as list your in-person Expo West booth number
  • Email will be deployed to all Expo West buyers, encouraging them to set up meetings with you in advance of the show
• Product feature in newhope.com trend gallery that will highlight your new product and drive traffic to your virtual booth
  • Gallery will be included in the Show Scoop eNewsletter (pre-show)
  • Gallery will be included in the Natural Retail Today eNewsletter (pre-show)
  • Gallery will be included in NFM‘s March New Product Spotlight eNewsletter (post-show)
• Social post on New Hope Network/Natural Products Expo social channel(s)

Trend Categories:

• Being Clean:
  • While there is no set standard of what it means to be a “clean” product, consumer interest in personal health and wellness, energy and vitality, is leading them to look for ingredient panels with short and decipherable ingredient lists that are free from allergens, toxins, preservatives, dyes or additives. From sports nutrition to personal care, crackers to functional beverages, even organic dairy is considered clean for its nutrient-density and simple ingredient panel. Consumers seek nutrient-dense products, identifiable ingredients and products that can play a much-needed supporting role in their quest to live a healthy lifestyle.
• Sustainable Stewardship: What’s Your Sustainability Story?
  • Studies have shown that brands with a sustainability story, including legitimate ESG-related claims are performing better than those without. Certifications speak to consumers, who are looking to invest in brands stewarding sustainability. From farming and animal welfare practices to production and packaging, consumers are evaluating and rewarding brands with sustainability initiatives in play. Think USDA Organic, Regenerative Organic Certified, B Corp, Fair Trade or Certified Humane. These, along with many more ESG related attributes and certifications, are topping the list of what consumers seek in a product.
• Future-Forward Innovation
  • Food technologies, packaging solutions, upcycling, nutrition science and inventive business models are appearing across the supply chain, providing a new landscape of future-forward solutions for manufacturers, brands and retailers. These innovations are here to help combat the current challenges of climate change, food scarcity or fossil fuel reliance and to steward CPG products toward a healthier, more sustainable and equitable future for people and planet.

Sell by date: January 23, 2024

Start the buzz and build brand awareness pre-show with the Expo West Show Scoop enewsletter! This weekly email is sent out to ALL Expo attendees and exhibitors. Designed to be a pre-show news source, the industry can find trends, innovations and macro forces impacting the industry that will be front and center at the show.

Expo West Show Scoop provides approximately 53k attendees and exhibitors what to look out for onsite in Anaheim. Get your brand, product or service front and center pre-show to start building brand awareness, drive traffic to your booth and overall buzz!

Average open rate: 33% | Average click through rate: 6.8% | Average clicks to open: 48k

Inclusions:

• Banner ad sizes – 720X90 or 180X150
• Ads run weekly in February & March (excluding the week of the show March 12-16, 2024)

*Expo West 2024 Exhibitor ONLY opportunity

This is a daily newsletter deployed to exhibitors and attendee subscribers the morning of each show day throughout Expo! Content contains daily show news, exhibitor information, and product and category trends along with general industry information.

The Show Daily newsletter is ideal for communicating with the show audience, creating brand and product awareness highlighting new items/key initiatives and driving booth traffic while onsite at the show! Approximately 67k attendees and exhibitors start their mornings onsite by reading the Expo West Show Daily enewsletter, don’t miss the chance to get front and center!

Average open rate: 20% | Average Click Through Rate: 4.4% | Average Clicks to Open:  31k

Inclusions:

• Banner ad sizes – 728X90 or 180X150
• Ad runs during the week of Expo West, March 12-16, 2024 (5 deployments total)

*Expo West 2024 Exhibitor ONLY opportunity