Event: CPHI NA 2023

NEW to 2024! New Hope Network, in collaboration with Natural Products Expo and Newtopia Now, presents the Buyerside Chat series–regular educational and interactive discussions with retailers across the country. Become a sponsor for 1 or more episodes and be seen across multiple platforms including social media, email promotions and article(s).

These monthly to bi-monthly live events offer brands, suppliers, and other industry professionals an opportunity to receive actionable insights into the retail landscape and to network with industry experts in real time.

Inclusions:

• Marketing of Buyerside Chats includes
  • Email campaign
  • Article on newhope.com
  • Features in Natural Business Today and/or Natural Retail Today e-newsletters
  • Social media campaigns on Twitter, Instagram and LinkedIn
• Sponsorship includes
  • Branding featured on all event promotions (email, article(s) and social media)
  • Sponsor highlight in the event description, email campaign and article on newhope.com
  • Special mention during the LinkedIn Live event
  • Custom referral link to share with your professional network
  • Post-event analytics and reporting
  • LinkedIn ad promoting the event

Sell by date: 4 weeks before Go Live

Pricing: 1 Episode $2,500 | 3 Episodes $6,000

See examples:

Our expert video team will transform your company’s story into a beautiful, engaging, documentary-style short film that reinforces company mission, vision, and values.

Video is one of the most effective tools to engage your target audience. Video content will be featured on newhope.com and promoted to a targeted New Hope Network audience. Videos may also be used as evergreen content in perpetuity within your social media platforms, website, and other channels.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network’s LinkedIn & 1 LinkedIn Ad
• 2 posts on New Hope Network’s Twitter
• newhope.com display advertising for 1 month
• newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 12 weeks before Go Live

See example:

Every company has a story. What’s yours? New Hope Network’s Soapbox Series is your chance to share your story – from corporate social responsibility initiatives to innovations in sustainability.

In this 5-7 minute video, you’ll get the chance to reach your audience base through New Hope Network’s social media channels to share your brand story and any important initiatives your brand is focusing on. With a focus on New Hope Network’s “Three I’s” (Innovation, Integrity, and Inspiration), this series lends a digital platform to share, connect and inspire (and have some fun!).

Participation is easy! Our highly skilled video team and host will guide you seamlessly through process; providing topics, tips & ideas prior to filming and then record your segment onsite at Expo West.

Inclusions:

• New Hope Network’s content team will host a recorded 5-7 minute video conversation with your brand, exploring a relevant topic of your choice.
• Upload to New Hope Network’s YouTube account on a dedicated playlist.
• Article featuring an overview of the discussion with video embedded on newhope.com.
• Full video will be shared on Natural Product Expo LinkedIn Showcase page, tagging brand and host.
• Full video will be “boosted” for $1,000 for 2 weeks.
• Host is encouraged to re-share video on their own social media platforms.

See example:

New Hope Network’s Premier Content Partnership creates a year-round platform to tell your story through Natural Products Expo and newhope.com.

The PCP features a co-hosted in-person or virtual education session during Natural Products Expo and your choice of digital content marketing tools rolled out throughout the year. The PCP includes a robust marketing effort that drives engagement with content and attendance of the hosted event.

Inclusions:

• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West hosted education session.
  • Custom content programs include digital and/or print assets. Ask your Account Manager for the list of content packages that support your brand objectives.
  • 60 or 90-minute hosted education session to be co-branded and created collaboratively. Your company and New Hope Network to choose presenters, design programming, and create content collaboratively; on-site Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPE on-site badge holders and smart event participants.
  • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo online schedule.
  • *Hosted education Session title and Sponsor logo printed in the Show Directory Map
• Expo Event Week
  • On-site 60 or 90-minute in-person hosted education session hosted education session to be moderated by New Hope Network; panel curated collaboratively with your company and may include New Hope Network content and data experts.
    • In-Person Delivery:
      • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
      • Standard A/V set provided.
      • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
      • 6’ outreach table to feature branded products or literature during the session.
      • Products must be approved by New Hope Network Standards prior to event.
      • Logo, session time and title featured on session slides and 1M sign at room entrance.
      • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
    • To include onsite and virtual attendees.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with your company.
  • Custom Digital Content Program to be determined pre-contracting.
    • Exact time of day and location subject to change.
    • Exclusive sponsorship opportunity.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions.

Have fun and get creative while you educate! New Hope Network’s creative team will produce an animated short film featuring original graphics meant to provide information on a topic of your choice.

These dynamic short pieces will bring a fresh perspective to your product category and provide buyers or brands with valuable insights into how to do better business, understand industry trends and be aligned with relevant conversations.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network’s LinkedIn, 1 boosted
• 2 posts on New Hope Network’s Twitter
• Newhope.com display advertising for 1 month
• Audience extension display advertising
• Newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

Pricing: Single Video $10,000 | 3-Part Video Series $25,000

See examples: