Opportunity: Block Party on the Plaza

Celebrate the start of Expo West at Tuesday’s can’t-miss Block Party on the Plaza! As a Silver Sponsor, your brand takes center stage with exclusive visibility in your Plaza. Complete with live entertainment, drink tickets, and customizable bar experiences. Mingle with industry leaders, spark new connections, and create memorable brand moments that keep the party and your presence top of mind. SALES DEADLINE: 1/30/2026

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of Tuesday’s Block Party.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map* and advertisements*.
• New Hope Network to provide live entertainment, bars featuring beer and wine and cocktail rounds.
  • Opportunity to incorporate Sponsor product into bar or specialty cocktail in your plaza.
    • Sponsor logo and menu or bar incorporation included on bar signs and drink tickets.
      • Drink tickets good for 1 free beverage at the bars during the Block Party.
      • 250 drink tickets allocated for the Sponsor to distribute from their booth and campus throughout the show. Additional tickets distributed to attendees via VIP Show Management to drive traffic.
• Sponsor-branded graphics featured on Grand Plaza scrim banners, for Grand Plaza Sponsor.
  • 1 banner displayed on either side of the Grand Plaza stage during the Block Party on the Plaza.
• Sponsor-branded graphics featured on Arena Plaza meter boards, for Arena Plaza Sponsor.
  • 1 meter board displayed on either side of the Arena Plaza stage during the Block Party on the Plaza
• Opportunity to provide Sponsor branded swag for live performers.
  • Examples include:
    • T-Shirts
    • Hats
    • Sunglasses
• Opportunity to build out attendee experience during the Block Party.
  • Examples include:
    • Sponsor product sampling and/or branded promotional items.
    • Pop-up tents, centerpieces or retractable banners.
    • Interactive displays, mascots or photo booths.
    • Option for Show Management to provide:
      • 6′ table for literature and promotional products.
      • Electricity, labor for product delivery and dry storage.

Details:

• Sponsorship Locations Available:
  • Arena Plaza:
  • Grand Plaza:
• Block Party on the Plaza is scheduled to occur on Tuesday, March 3, 2026 from 3:00 – 6:00pm.
  • Exact time of day and location subject to change.
  • Event will take place regardless of weather.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, Jan 30, 2026.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, Jan 30, 2026.
• Exclusive sponsorship opportunity.