Opportunity: Brand Mascot Experience

Bring your mascot to the heart of Natural Products Expo West! With the Brand Mascot Experience sponsorship, your mascot can connect with attendees along a designated roaming path in high-traffic outdoor areas, creating memorable moments, capturing social media-worthy content, and engaging with attendees in a fun, interactive way.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of Brand Mascot Experiences.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, Mobile App, and advertisements.
• Sponsor to choose a 4-hour daytime window to engage attendees during peak times.
  • Limited to just four brands, with two mascots active at a time, ensuring each mascot stands out and receives maximum attention.
  • Select from Wednesday, March 3, 2027, and Thursday, March 4, 2027 from 10:00am – 2:00pm.
• Ability to interact with attendees along a curated roaming route through high-visibility outdoor areas, including the Arena Plaza, Grand Plaza, and space outside the ACC. Sponsors will be provided with a designated roaming path map.
• Option to elevate the mascot’s impact by incorporating product sampling or promo item giveaways. The mascot handler may carry a branded bag of products for distribution along the roaming path, creating a direct connection between the brand and attendees.
• Brand Mascot Experiences to be featured in the event’s mobile app, helping attendees plan their interactions and learn more about the brand.

Details:

• Brand Mascot Experiences are scheduled to occur Wednesday, March 3, 2027, and Thursday, March 4, 2027 from 10:00am – 2:00pm.
  • Exact time of day and location subject to change.
  • In the event of inclement weather, Show Management will coordinate with sponsors to identify indoor appearance locations.
• Sponsors must provide a handler to accompany the mascot at all times. Handlers are responsible for managing crowd interactions, ensuring compliance with event guidelines, and addressing any issues that arise.
  • Show Management will not provide security, staffing, or additional badges for this activation.
  • Handlers must carry official sponsor documentation from Show Management to verify their designation.
• Mascots must adhere to the show Code of Conduct, ensure family-friendly behavior, and avoid blocking egress, interfering with security operations, or engaging in disruptive activities.
  • Mascots engaging outside the permitted pathway will be asked to cease their appearance.
• Sampling must be limited to handheld items. Products or storage containers cannot be placed on the ground.
  • Distribution of tote bags, lanyards, or water bottles is not permitted.
  • Sponsor sampling and mascot branding plan subject to New Hope Network Show Management approval.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, Jan 29, 2027.
• Non-exclusive sponsorship opportunity.