Display Price:
$500 - $7,500Status:
AvailableLevel:
Marketing OpportunityType/s:
Digital AdvertisingExcerpt:
Content:
The Ultimate Buyer’s Guide to the Conscious Beauty Category
The clean beauty industry is experiencing explosive growth driven by health-conscious consumers seeking safe and effective alternatives to traditional beauty products. This presents a golden opportunity for retail and beauty service buyers to tap into a lucrative and rapidly expanding market of clean beauty products.
Brands, support your Natural Products Expo West presence by getting in front of qualified buyers pre-event. The Ultimate Buyer’s Guide to the Clean Beauty Category equips retail buyers and merchandisers with the knowledge and insights needed to navigate this dynamic landscape as they head into Expo West.
This digital piece will serve as a one-stop shop for retailers looking to capitalize on the booming clean beauty industry through market data, top trend information, and discovery of leading clean beauty brands – all in one comprehensive resource.
Content Overview:
- Market Sizing & Trends:
- Provide a clear picture of the industry’s current size and projected growth.
- Highlight key consumer trends driving the market, such as demand for natural ingredients, sustainability, and non-toxic formulations.
- Include relevant data and statistics to support your claims.
- Actionable Insights:
- Offer practical takeaways for retail buyers.
- Recommend strategies for identifying and selecting the right clean beauty brands for their stores.
- Briefly discuss considerations such as pricing, shelf placement, and marketing support.
Brand opportunities:
Contracted participating exhibitors can benefit in three entry points to the Buyer’s Guide to drive traffic to their booths at key beauty expos, create unique and deeper brand awareness, and position themselves as thought leaders in the category.
- Contract deadline for participating exhibitors in the Buyer’s Guide: 11/15/24
- Go-Live date and first deployment of the Buyer’s Guide: 2/18/25
- Second promotional campaign of the Buyer’s Guide will be pre-Expo West 2025 to an industry-wide and targeted list of retail and beauty service buyers.
The Buyer’s Guide will feature three levels of participation.
Company Listing in the Buyer’s Guide = $500 per exhibiting brand
Discovery Package = $3,500 per exhibiting brand. Includes:
- Company Listing in the Buyer’s Guide
- Branding on all email promotions of the digital guide
- Full page ad
Thought Leadership Package = $7,500 per exhibiting brand (limit 10 brands). Includes:
- Company Listing in the Buyer’s Guide
- Branding on all email promotions of the digital guide
- Full page ad
- Participation in New Hope Hosted Education Session on Conscious Beauty: a 60-90-minute session at Expo West 2025 as part of the conference agenda to include for each participant:
- Sampling opportunity in HES session by brand
- Option to contribute as a speaker onsite session
- Branding associated with all promotions of the onsite session