Opportunity: Buyer’s Guide | Non-Alcoholic Beverage

Showcase your brand in The Ultimate Buyer’s Guide to the Non-Alcoholic Beverage Category – the essential pre-Expo West resource for retail and food service buyers navigating this booming market.

The Ultimate Buyer’s Guide to the Non-Alcoholic Beverage Category

The non-alcoholic and functional beverage industry is experiencing explosive growth, driven by health-conscious consumers seeking exciting alternatives to boozy beverages. This presents a golden opportunity for retail and food service buyers to tap into a lucrative and rapidly expanding market of non-alcoholic and functional sippers.

Brands, support your Natural Products Expo West presence by getting in front of qualified buyers pre-event. The Ultimate Buyer’s Guide to Non-Alcoholic Beverages supports growth of the NA and functional beverage categories, equipping retail and food service buyers and merchandisers with the knowledge and insights needed to navigate this dynamic landscape as they head into Expo West.

This digital piece will serve as a one-stop shop for retailers looking to capitalize on the booming non-alcoholic beverage industry through market data, top trend information and discovery of leading non-alcoholic and functional beverage brands – all in one comprehensive resource.

Content Overview:

• Market Sizing & Trends:
  • Provide a clear picture of the industry’s current size and projected growth.
  • Highlight key consumer trends driving the market, such as health-consciousness, functional ingredients, and demand for premium NA options.
  • Include relevant data and statistics to support your claims.
• Actionable Insights:
  • Offer practical takeaways for retail buyers.
  • Recommend strategies for identifying and selecting the right non-alcoholic beverage brands for their stores.
  • Briefly discuss considerations such as pricing, shelf placement, and marketing support

Brand opportunities:

Contracted, participating exhibitors can benefit in three entry points to the Buyer’s Guide to drive traffic to their EW25 booth in the Mindful Beverage/ANBA pavilions, create unique and deeper brand awareness and position as a thought leader in the category.

• Contract deadline for participating exhibitors in the Buyer’s Guide: 11/15/24
• Go-Live date and first deployment of the Buyer’s Guide: February 11, 2025
• Second promotional campaign of the Buyer’s Guide will be pre-Expo West 2025 to an industry-wide and targeted list of retail and food service buyers.

The Buyer’s Guide will feature three levels of participation.

Company Listing in the Buyer’s Guide = $500 per exhibiting brand

Discovery Package = $3,500 per exhibiting brand. Includes:

• Company Listing in the Buyer’s Guide
• Branding on all email promotions of the digital guide
• Full page ad

Thought Leadership Package = $7,500 per exhibiting brand (limit 10 brands). Includes:

• Company Listing in the Buyer’s Guide
• Branding on all email promotions of the digital guide
• Full page ad
• Participation in New Hope Hosted Education Session on Mindful Beverage: a 60-90-minute session at Expo West 2025 as part of the conference agenda to include for each participant:
• Sampling opportunity in HES session by brand
• Option to contribute as a speaker onsite session
• Branding associated with all promotions of the onsite session