Opportunity: Character & Entertainment Bar

Extend your brand beyond your stand and sponsor our Character and Entertainment Bar. This is a unique opportunity that allows you to get creative with how you want to showcase your brand and shape what the bar looks like. Think outside of the box and work with our event team on how you could make the bar an interactive experience, a place to get people excited about your brand and make them leave wanting more. This bar is accessible to all on the showfloor and will become a central feature that attendees and exhibitors use daily.

Pre-Show:

• Naming rights to the Cafe/Bar
• Logo and destination name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines
• A decided contact within the event team to help with the overall design of the bar

During Show:

• Basic build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• All print, installation, and build are included in the sponsorship fee based on initial sturcture agreed
• Included in official show photography
• One of the main locations of the Brand Licensing Europe official show floor drinks
• Optional – sponsor to provide a leaflet/tent card/flyer/magazine to be distributed in the cafe or bar
• Optional – to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​ Must be approved by Event Team
• BLE retains the rights to have other sponsorship within the location which will be communicated with sponsor prior to the show