Event: Brand Licensing – EU 2024

Expand your brand awareness and be the exclusive brand aligned with the Brand Licensing Europe registration form and email confirmation which goes out to ALL attendees. Following that, your brand will be visible on every attendee show badge. This is a high visibility and creative sponsorship, allowing your brand the opportunity to get creative with how you want to be seen.

Pre-Show:

• Logo included on registration platform used by every visitor to Brand Licensing Europe
• Logo included on every registration confirmation email sent to visitors for Brand Licensing Europe
• Option to brand the entire registration confirmation email (HTML to be provided by the sponsor)
• Logo on the website as an official event sponsor
• Cost includes production, and sponsor to provide graphics

During Show:

• Logo graphic included on all badges which are worn throughout the show by 12,000+ attendees
• Badges can be branded on both the front & the back
• Cost includes production, sponsor must provide graphics

Want to see all visitors wearing your brand across the three days of Brand Licensing Europe? Lanyards are the perfect high exposure sponsorship and also an exclusive opportunity. Your brand will be displayed on thousands of people, from the moment they arrive to the moment they leave the event.

During Show:

• Lanyards are handed out to all visitors on arrival each day of Brand Licensing Europe
• Resources to distribute the lanyards and lanyard trees to place them on is provided
• Included in official show photography during the event
• Production of lanyards is included in the sponsorship. Lanyards will be full-color print and will be produced on bamboo or durable paper material (tested by our team) so they are environmentally friendly
• Sponsor must provide designs by deadline set by show organizers

Extend your brand beyond your stand and sponsor our Brands and Lifestyle Bar. This is a unique opportunity that allows you to get creative with how you want to showcase your brand and shape what the bar looks like. Think outside of the box and work with our event team on how you could make the bar an interactive experience, a place to get people excited about your brand and make them leave wanting more. This bar is accessible to all on the showfloor and will become a central feature that attendees and exhibitors use daily.

Pre-Show:

• Naming rights to the Cafe/Bar
• Logo and destination name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines
• A decided contact within the event team to help with the overall design of the bar

During Show:

• Basic build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• All print, installation, and build are included in the sponsorship fee
• Included in official show photography
• Optional – play theme/persona/ IP music throughout the show
• Optional – sponsor to provide a leaflet/tent card/flyer/magazine to be distributed in the cafe or bar
• Optional – to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​

Extend your brand beyond your stand and sponsor our Character and Entertainment Bar. This is a unique opportunity that allows you to get creative with how you want to showcase your brand and shape what the bar looks like. Think outside of the box and work with our event team on how you could make the bar an interactive experience, a place to get people excited about your brand and make them leave wanting more. This bar is accessible to all on the showfloor and will become a central feature that attendees and exhibitors use daily.

Pre-Show:

• Naming rights to the Cafe/Bar
• Logo and destination name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines
• A decided contact within the event team to help with the overall design of the bar

During Show:

• Basic build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• All print, installation, and build are included in the sponsorship fee
• Included in official show photography
• Optional – play theme/persona/ IP music throughout the show
• Optional – sponsor to provide a leaflet/tent card/flyer/magazine to be distributed in the cafe or bar
• Optional – to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​

Our License Global theatre is a hub for all things trend spotting, information sharing and creative idea development. Is your brand working on something new and exciting, have a new product launching or want to spark a conversation about something important to you? Then sponsoring a session in the theatre is the perfect way to get your message heard by attendees. With access to great AV there are multiple ways to elevate your session, creating a real wow moment.

Pre-Show:

• Work with the event team to select a 30-minute slot
• The session title, speaker names, and descriptions will be included in the main stage agenda. The agenda is promoted before the show on our website, meeting platform, and LinkedIn
• An event lead will guide you through the AV process and answer any questions you may have. They will share promotional assets with you to help with engagement for the session as well

During Show:

• A 15 minute set up time with our AV team and event lead
• Access to full AV in the theatre including; multiple screens, confidence monitor, speakers, wireless microphones, lectern, and chair setup
• Seat drops of promotional items are acceptable during your session. These must be pre-approved by the event team and they will help to hand them out on the day

Thinking about hosting a drinks reception on your stand? Option to have this private or public. If it's open to the public, let us promote it by publishing details in our official show daily magazine and event agenda. Not only broadening the reach of your brand, but also increasing the visibility of you drinks reception.

During Show:

• (Optional) Logo and sponsor name to be shown in the event Show Daily’s
• (Optional) Drinks reception details and sponsor logo to be included in marketing and event agenda during show

This seamless digital screen encapsulates the West entrance doors to the ExCeL, creating a high impact and unique way to showcase your brand. This sponsorship is highly visible and gives you the opportunity to get creative with the content you chose to promote.

During Show:

• Sponsor to provide artwork to specifications and deadline
• Must include ‘Welcome to Brand Licensing Europe’ & BLE logo
• Dimensions (W x H): 11m x 4m
• Content Ratio: 27:9
• Enquire for more information about screen configuration
• Acceptable file type submission: MP4, max filesize 180mb

Guide attendees to your stand and grab their attention through the use of floor stickers. These custom designed floor tiles can help create a trail to your stand bettering your visibility.

Pre-Show:

• Sponsor to provide artwork and work with the event team on the best placement.

During Show:

• Floor tiles will be produced by Brand Licensing Europe and placed in the agreed location

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the show floor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance of S3, leading visitors into the expo hall
• Package includes: Totem, x2 rear panel, x2 side panel
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the show floor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance of S5, leading visitors into the expo hall
• Package includes: Totem, totem banner, rear panel, x2 side panel
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the showfloor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance leading visitors into the expo hall
• Package includes: Totem, totem banner, rear panel, x2 side panels
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Locations:

• S1 Entrance – SOLD
• S2 Entrance
• S4 Entrance

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

Create a wow moment for visitors and showcase your brand on a big screen. Showcase up coming content, new product launches or help lead attendees to your stand. The creative possibilities with this screen are endless!

During Show:

• A high-impact exclusive opportunity for a sponsor to take over the welcome screen inside the West entrance to capture visitors’ attention as soon as they arrive
• Sponsor to provide content to specifications and deadline. Must include one BLE house advert
• Dimensions (W x H): 12.3m x 2.9m
• Resolution (W x H): 4608 x 1080 px
• Content Ratio: 39:9
• Acceptable file type submission: MP4, max filesize 180mb

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

With meetings at the heart of our event, the Matchmaking Lounge is a fundamental part of the show. Used by visitors and exhibitors alike across all three days of the show, it not only gets a lot of footfall but is also a key feature on the show floor. Sponsoring the Lounge is sure to give you great brand exposure, whilst aligning you with an epicenter of the show.

Pre-Show:

• Logo included on all emails that relate to the online meetings platform sent to visitors and exhibitors
• Logo included on online meeting platform login page, stacked below Brand Licensing Europe. Seen by all visitors and exhibitors when logging into the platform

During Show:

• Sponsor to be included in graphics (walls and check-in desk) within the Matchmaking Lounge. Brand Licensing Europe event team to design graphics with sponsor’s approval
• Production and installation included

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. Using an interactive carousel image on the platform showcases your brand to thousands of attendees and exhibitors, who return to the site multiple times to organise their Brand Licensing Europe diaries.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters) and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Size: 790px (Max.) x 440px (Max.)
• Type: Image and Text

Sponsor to provide:

• Title text – max 50 characters
• Description text – max 120 characters
• Call to action text
• Sponsorship image

With our online meeting platform being a hive of activity pre-show displaying your brand here is a must. The Logo Grid offers a fun way to display your brand and link out to your exhibitor profile. Leave them wanting more and give them an excuse to talk to you at Brand Licensing Europe 2024!

Pre-Show:

• Includes logo and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Located on the meetings platform dashboard/home page
• Size: 250px x 165px
• Type: PNG Image

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. These search ads appear when users search and filter through the online matchmaking directory. When a visitor comes across your advert they will be taken to your profile and encouraged to book a meeting with you, giving you that extra brand exposure ahead of the show.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters), and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Size: 700px x 352px
• Type: Responsive image

Search categories include:

• Characters / Animation
• TV / Film / Video / Streaming
• Video Games / eSports / Mobile Apps
• Corporate Brands
• Fashion Brands / Private Label
• Collegiate / Universities
• Food & Beverage / FMCG
• Heritage / Charity / Non-profit
• Sports
• Automotive
• Celebrity / Influencer
• Publishing
• Music
• Art, Design & Images
• Travel & Leisure
• Toys / Games / Board Games
• Service Provider

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. Using a banner on the platform showcases your brand to thousands of attendees and exhibitors, who return to the site multiple times to organize their Brand Licensing Europe diaries.

Pre-Show:

• Includes one banner image, logo, title text, description text, and a call-to-action button with internal portal link capability
• Sponsor to provide graphics to specification
• Size (desktop): 1200px x 150px
• Size (mobile): 377px x 260px
• Type: Image
• Please provide one image for mobile and one for desktop formatting

Display your brand in one of the highest traffic areas of the ExCeL! Positioned in the main entrance to the venue, attendees and exhibitors alike will see your brand on their way in.

During Show:

• Package includes 8 single-sided door graphics
• Sponsor to provide artwork to specifications and deadline

Middle Doors:

• Dimensions (W x H): 683mm x 1000mm
• Acceptable file type submission: JPG or PNG

Left & Right Doors:

• Dimensions (W x H): 877mm x 1000mm
• Acceptable file type submission: JPG or PNG

Exclusive opportunity

These double-sided screens placed in the Boulevard are highly visible to visitors, whether they are walking past or grabbing a bite to eat. This digital sponsorship is a surefire way to get your brand noticed.

During Show:

• Sponsorship packages include one 10-second advert on rotation with other sponsors & in-house adverts. Maximum of 16 adverts
• Sponsor to provide artwork to specifications and deadline
• Dimensions: 0.72m x 1.3m
• Resolution: 1,080 x 1,920px
• Content Ratio: 9:16

Align your brand with all things retail by sponsoring our Retail Lounge. A space for all retailers to relax and take meetings away from the busy show floor. As one of our main features on the show floor your brand is sure to be noticed as part of this VIP space.

Pre-Show:

• Included in the naming of the Retail Lounge. For example ‘The Retail Lounge powered by …’
• Logo to be included in all marketing materials directly relating to the Retail Lounge
• As a feature on the show floor, the Retail Lounge will be included in promotions and press releases relating to retail

During Show:

• Logo included in the graphics of the lounge (walls and check-in desk) which is open to all retail attendees
• Optional – provide a leaflet/tent card/flyer/magazine to be distributed in the lounge
• Optional – display branded products, e.g furniture, homewares, mannequins, gift bags etc.
• Optional – provide a giveaway that can be handed out to retailers in the lounge
• Included in official show photography

Our show bags are one of the first things to go at Brand Licensing Europe, there's nothing visitors like more than the opportunity to take licensed product home. Not only is this a high impact sponsorship opportunity, but also a long lasting one with continued brand awareness as the bags are taken home post event.

During Show:

• Bags handed out to all visitors and exhibitors on arrival each day of Brand Licensing Europe
• Resource to distribute the bags and bag trees to place them on are provided
• Included in official show photography during the event
• Bags must be produced and delivered by the sponsor. Sponsor must consider Informa’s sustainability criteria during production and approved by the Brand Licensing Europe team
• Optional – the bags can include leaflets/flyers/merchandise in the bags. Note these must be pre-filled before arrival

Attracting over 700 attendees across the three days of Brand Licensing Europe our theatre is a hub for information and trend sharing. As a central place available to attendees and exhibitors alike sponsoring the theatre is sure to get them engaged and thinking about your brand, whilst listening to content at the forefront of the licensing industry.

Pre-Show:

• Included in the naming of the theatre. For example ‘License Global Theatre, brought to you by…’
• Logo to be included on the agenda page of the website and on the meetings platform agenda page which will link out to the sponsors online profile
• Logo to be included on emails to attendees promoting the agenda
• Included in all press releases relating to theatre content

During Show:

• Logo and sponsor name to be shown on the main screens in the theatre “Today’s presentations are powered by…” on loop alongside other event content
• Option for sponsor to provide video content to display in the theatre
• Optional seat drop with giveaways provided by the sponsor. Event team to handout in the theatre
• Logo printed on physical stage signage to promote the sponsor
• Included in official show photography

Make sure your brand is one of the first ones visitors see walking into Brand Licensing Europe. This exclusive opportunity gives your brand centre stage each day as visitors enter and leave the venue, making you the first and last thing they see.

During Show:

• 11 double-sided banners included, located along the custom house walkway. Plus, one digital screen at the back (close to the pyramid entrance, as the first screen is BLE branded only)
• Sponsor to provide artwork and digital content to specifications and deadline
• Production and installation included in the price

Transverse Banners:

• Dimensions (W x H): 5250mm x 1706mm
• Acceptable file type submission: JPG or PNG
• Graphic quality should be no lower than 75dpi at full-size

Walkway Screen:

• Dimensions (W x H): 4m x 1.5m
• Resolution (W x H): 1024 x 384 px
• Content Ratio: 8:3
• Acceptable file type submission: MP4, max filesize 180mb.

Make sure your brand is one of the first ones visitors see walking into Brand Licensing Europe. This exclusive opportunity gives your brand centre stage each day as visitors enter and leave the venue, making you one of the first and last things they see.

During Show:

• 11 double-sided banners included in bundle. Located along the custom house walkway, in immediate view as visitors arrive at the venue
• Sponsor to provide artwork to specifications and deadline
• Dimensions (W xH): 5250mm x 1706mm
• Acceptable file type submission: JPG or PNG
• Graphic should be no lower than 75dpi at full-size
• Production and installation are included in the price

Get attendees thinking about your brand before they even enter the venue. Handrail banners are a brilliant way to grab attention, showcase your brand and point visitors in the direction of your stand.

Pre-Show:

• Sponsor to provide artwork to specifications and deadline

During Show:

• One handrail banner is included
• Located along the custom house walkway, in immediate view as visitors arrive at the venue
• Production and installation are included in pricing
• Dimensions (Wx H): 3700mm x 1100mm
• Acceptable file type submission: JPG or PNG

Locations:

• HR – 1
• HR – 2
• HR – 3
• HR – 4
• HR – 5
• HR – 6
• HR – 7
• HR – 8
• HR – 9
• HR – 10
• HR – 11
• HR – 12
• HR – 13
• HR – 14

Create a wow moment for visitors and showcase your brand on a big screen. Showcase upcoming content, new product launches or help lead attendees to your stand. The creative possibilities with this screen are endless!

During Show:

• A high-impact exclusive opportunity for a sponsor to take over the screen hanging above the West Costa
• Sponsor to provide content to specifications and deadline. Must include one BLE house advert
• Dimensions (W x H): 12.3m x 2.9m
• Resolution (W x H): 1345 x 756 px
• Content Ratio: 39:9
• Acceptable file type submission: MP4, max filesize 180mb

Want a high impact digital sponsorship? The West Podium Screen & Boulevard Hanging Screen captures the attention of visitors walking to and from the venue, and those using the outside space for a break. With the option to include sound in your video footage, this screen is a great way to promote your brand.

During Show:

• Digital advert opportunity for one 30-second advertising slot offering additional brand visibility
• The video will be played on loop with other sponsored and in-house adverts on the West Podium external screen and Boulevard hanging screen
• Sponsor to provide digital content by deadline
• There is a maximum of 20 slots available and social media posts will be operated on a first come first serve basis

West Podium Screen:

• Dimensions (W x H): 5.5m x 3m
• Resolution (W x H): 1920 x 1080 px
• Acceptable file type submission: MP4, max file size 180mb

Hanging Screen:

• Dimensions (W x H): 5.3m x 3m
• Resolution (W x H): 896 x 504px
• Acceptable file type submission: MP4, max file size 180mb