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Welcome attendees to the show with your eye catching graphics in the Grand Hall, one of two main entrances at Natural Products Expo East! This is a great way to grab attendee's attention, promote your brand and send them to your booth location. Design the four pieces of artwork and we will take care of the rest!

Sponsorship Opportunity Inclusions:

  • Recognition as a Gold Sponsor.
  • (2) 8’x10′ Sponsor-branded lightboxes in the Grand Hall, one of two main entrances/lobby’s for Natural Products Expo East.
    • The Grand Hall is a heavily trafficked main area with several sampling stations, morning workouts and evening celebrations.
    • The lightboxes are back-lit, single-sided, fabric advertising.
    • Option for Sponsor to design 2 matching or 2 separate graphics for each lightbox.
  • (2) Sponsor-branded escalator center runner graphics in the Grand Hall leading up to Ballrooms A and B.
    • Option to design 2 separate graphics for each escalator runner.


  • Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
    • Artwork deadline: Friday, August 13, 2021.
  • Recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
    • Last date to contract: Friday, August 6, 2021.
  • Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

  • Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
    • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
    • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
  • The right to use Natural Products Expo East Sponsor in your promotional materials.
  • Featured Digital Listing and 1 Featured Digital Product.**
  • 4 Product Showcases to display products.
  • 4 Priority points
  • NEW 2021 Virtual Inclusions:
    • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
    • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
    • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
    • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receivedigitalsponsorship inclusions 

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