Display Price:
$5,000Status:
PastDeadlineLevel:
Marketing OpportunityType/s:
SamplingFormat:
In-PersonExcerpt:
Do not miss out on this unique opportunity to not only showcase your product and have it sampled by members of the press, but to also interact with this VIP group attending Natural Products Expo West. The Press Room is an interactive space for the Press to sample products from the "Market" shelves throughout the week, snap photos and network with you during two Happy Hours*! You will also receive resources on how to connect with the Press. Spaces are limited, so be sure to contact your Account Manager today!
Content:
Marketing Opportunity Inclusions:
- Opportunity to sample your product to 400 members of the Press in the Natural Products Expo West Press Room Market as well as to those attending virtually.
- 400 Prepackaged, sample-size products for press to enjoy from “The Market” inside the Press Room.
- Product description and company logo featured on market display board next to product samples.
- Press Room Market promoted to all in-person press badge holders.
- 100 of the same prepackaged, sample-sized product shipped to members of the press that are attending the show virtually to enjoy from their own homes.**
- 400 Prepackaged, sample-size products for press to enjoy from “The Market” inside the Press Room.
- Invitation to Connect to Press Happy Hours*
- 2 representatives per exhibiting company invited to Press Room Happy Hours on Wednesday, March 8, 2023 and Thursday, March 9, 2023.
- Connect to Press Happy Hours promoted only to VIP influencers and press badge holders.
- Partial tabletop provided per exhibiting company to sample additional product while networking.
- Access to pre-show tools to connect with the NPEW Press
- 1 Infographic sent exclusively to exhibiting company pre-show featuring ways to connect with the Press.
- Infographic created by New Hope Network in partnership with NPEW VIP Press.
- 1 Infographic sent exclusively to exhibiting company pre-show featuring ways to connect with the Press.
Details:
- In-person market samples:
- Product must be submitted for approval by New Hope Network Show Management due to size and product constraints.
- Opportunity limited to 1 product line and up to 3 flavors.
- Product must be sample-sized, typically 3 oz or less and/or smaller than 4in x 4in.
- Product must be grab-and-go; products that require preparation including cutting, cooking or pouring will not be approved.
- Product can be refrigerated or frozen.
- New Hope Network to manage Market set-up, display, and product replenishment.
- Exhibitor to provide product information and logo for market display board.
- Product must be submitted for approval by New Hope Network Show Management due to size and product constraints.
- Shipped samples:
- 120 total items will be required to fulfill the virtual sampling portion of this opportunity.
- A 20% product overage is required by distribution partner.
- Products must arrive to fulfillment warehouse in Illinois between January 30 – February 3, 2023 to be eligible for these sampling programs.
- Custom boxes or multiple product packs will not be accepted by distribution partner.
- 120 total items will be required to fulfill the virtual sampling portion of this opportunity.
- Connect to Press Happy Hours*:
- 2 Happy Hours: Wednesday, March 8, 2023 and Thursday, March 9, 2023.
- 5:00 – 6:30pm in the Marriott, Orange County Room
- Additional product for sampling during happy hour must be hand carried into Press Room.
- Connect to Press exhibitors are only permitted in the Press Room during the Connect to Press Happy Hours.
- 2 Happy Hours: Wednesday, March 8, 2023 and Thursday, March 9, 2023.
- Recognition begins once contract is received.
- Last date to contract: Friday, February 3, 2023.
- Non-exclusive marketing opportunity.
*Connect to Press Happy Hours are contingent upon space, capacities and safety protocols dictated by the city and county.
**This inclusion expires after January 27, 2023.
