Opportunity: Content Marketing | Packages | NFM Retail Education Series

NEW to 2024! Natural Foods Merchandiser is introducing the Natural Products Retail Education Series— industry training webinars developed for store owners, category managers, clerks and more. By sponsoring or underwriting one of more of these episodes, you're putting your brand in a position to be discovered by a diverse group of natural products industry professionals!

Our team of editorial retail and CPG experts will provide actionable business insights, paired with industry data, to help you understand evolving retail models, onboard new team members and get up to speed on natural products industry issues. This is a digital, bi-monthly education series making a total of 6 sponsors or underwriters opportunities are available.

Sponsors/Underwriters Inclusions:

• Branding associated with all webinar promotions (two-touch email campaign, social campaign, display advertising).
• 5-10-minute Q&A (5 minutes for non-exclusive sponsors, 10 minutes for an exclusive sponsor) with your education expert during the webinar.
• Leads from the webinar and follow-up thank you email from NFM and your brand.
• Co-branded video developed from the webinar Q&A, hosted on newhope.com and promoted in Natural Retail Today.

Webinar Calendar:

• February 15, 2024 – Dietary supplements 101
  • From the latest science and retail applications of DSHEA to trending categories and hot ingredients, this can’t miss event will train your staff to support the dietary supplement category. Plus: New picks to stock from our experts.  
• April 11, 2024 – Packaging
  • Learn about the latest in packaging innovations, questions to ask your vendors and what consumers need to know about the products they’re buying. Plus, insights on becoming a zero-waste store. 
• May 9, 2024 — Updating your store standards and navigating industry innovations. 
  • Leveraging the Market Integrity team’s expertise, this webinar will walk through how to evolve store standards based on shifting—and challenging—industry issues. 
• June 13, 2024 ­– Regenerative agriculture: how to educate customers and sell the concept 
  • You’re likely taking in more brands aligned with regenerative practices. But have your customers bought in? We’ll break down the topic and outline education efforts to communicate the value.  
• September 19, 2024 – Growing your multi-cultural product offerings  
  • Learn about the various organizations and initiatives that can help you connect with and elevate diverse founders and their innovative brands.
• October 17, 2024 – Planning for 2025  
  • From high-growth categories to emerging trends and opportunities, we’ll break down how to plan for success in 2025 (and beyond).

Sell by date: 6 weeks before Go Live

Pricing: $6,000 non-exclusive sponsorship (up to three per) | $12,000 exclusive sponsorship