Opportunity: Education: Formulating For Women: What’s Hot and What’s Not

The health and nutrition industry has tried its best to move beyond “shrink it and pink it,” but has it gone far enough? With a lack of scientific research on women, an unclear understanding of how pregnancy, post-pregnancy, and menopause impact nutritional needs, and few women in decision-maker levels, we can do a lot better. This interactive session will discuss what the industry is doing well, and the areas for improvement. Come for the lively discourse.

This session will cover:

• Essential (but often overlooked) biological factors to consider in formulating women’s products
• Emerging scientific findings and their impact on future products
• Gaps in the women’s supplements market
• A special shoutout to creatine

Sponsorship Deliverables:

• Education Session will take place on April 18 from 1:30-2:30pm
  • This date/time is subject to change. Any changes will not negate the agreement
• Underwriter logo recognition on signage promoting the Education Sessions
• Underwriter logo recognition on signage in the Education Theater room
• Underwriter has the opportunity to provide literature or promotional items to be distributed in the Education Theater
  • Underwriter is responsible for bringing literature/promotional items to Education Session and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as means of sustainability efforts and reducing health and safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter to receive list of session participants post-show with complete contact information, excluding those who have opted out of Informa’s privacy policy
  • Sponsorship program must be paid in full before lead delivery begins
• Post-event email sent to all show attendees promoting the education sessions are available on-demand within the show app

Pre-Show & On-Site Marketing Inclusions:

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter logo recognition within the schedule included on the show website
• Education promotion with underwriter logo recognition in the Expo Preview
• Education promotion with underwriter logo recognition in the Show Directory
• Underwriter logo recognition in email promotions to pre-registered and potential visitors including other relevant show information
• Sponsor logo recognition in daily schedule emails during SupplySide East including other relevant show information
• Underwriter logo recognition within the schedule included on show app
• Push-notification in the show app with sponsor text recognition

Post-Show Marketing Inclusions:

• Post-event email, ad campaign & social media post to a large industry audience promoting the sessions are available on-demand on NaturalProductsInsider.com
• The session will be available within one-week post-show on NaturalProductsInsider.com
  • Underwriter logo will be displayed in the on-demand video
  • Underwriter recognition on webinar registration landing page
  • Underwriter will receive leads of on-demand session views
    • All leads include those that have given consent for 3rd party share per Informa data privacy policies
    • All leads will be provided weekly as they become available during the 60-day program
    • Sponsorship program must be paid in full before lead delivery begins
  • A performance marketing report will be provided at the end of the program
• The session will be available within one-week post-show in the on-demand library of the show app
  • Underwriter logo will be displayed in the on-demand video
  • The session details page will highlight all participating underwriters with logo recognition
  • Underwriter may provide literature (one PDF file, any desired length) to be available for download on the session details page
  • Underwriter will receive metrics of on-demand session views