Opportunity: Virtual Education: Retail Discovery Session Underwriter

Are you the leader in your category? Or better yet, should you be? By underwriting a category specific session, you will be joining experts in our industry to bring proprietary data and leading insights to a targeted retail audience specifically looking for product discovery. Get the opportunity to personally address the audience by introducing the speakers, bringing your voice and expertise to the forefront of this category in a professionally produced virtual event. Your company will be synonymous with your category after the logo exposure throughout the session, a dedicated email to the full New Hope Network retail audience and even a custom designed content piece highlighting the importance of your category in today’s world.

Marketing Opportunity Inclusions:

Pre-Event

• Opportunity to underwrite a Retailer Data & Insights category session during the Natural Products Expo West Virtual experience that is aligned with Company’s products and/or services.
  • Virtual session categories based on the hottest trends in the Natural Products industry. Examples could include but not limited to: Frozen, Snacks, Supplements, Dairy etc.
  • New Hope Network Data & Insights experts and possible guests to present content for virtual session.
• Company logo included on all marketing/promotions of the Retail Data & Insights category virtual session including, but not limited to the NPEW virtual website, NPEW virtual platform and email and/or social media campaigns.
  • • Retail Data & Insights category virtual sessions to be targeted to the NPEW retail audience of over 35,000.

Expo West Virtual Event Week

• Opportunity for Company representative to join the emcee to kick off virtual session with a brief discussion and discuss Company’s involvement/thought leadership around category.
  • New Hope and Company to collaboratively structure kickoff discussion so it aligns with overall content/category presented at virtual session.
  • New Hope to provide direction and overview of technical details for Company to prepare prior to kickoff discussion.
  • Discussion limited to under ~ 3 minutes total in length.
• 30-minute virtual session to be filmed and produced by New Hope Network’s video production team to ensure a high-quality video experience.
  • The last 15-minutes of the session will be time to explore the virtual booth’s of the brands presented in the session.
• Company logo featured in virtual session video package.
• Verbal Company recognition from emcee during Retail Data & Insights category virtual session.
• Opportunity to have company representatives engage in the chat with attendees of the virtual session during the live instance.
• Retailer Data & Insights category virtual sessions will be available live and available on-demand in the NPEW Virtual platform during the entirety of the event week.

Post Event

• Co-branded custom 2-page downloadable PDF underwritten by Company.
  • Digital PDF content piece featuring Company logo highlighting key takeaways from virtual session.
    • Downloadable and hosted on newhope.com.
    • Marketed to NPEW retail audience and attendees of the virtual session post show.
    • Available to Company to re-leverage and utilize in an evergreen application.
  • (1) Dedicated post-show underwritten email targeting all the NPEW retail audience featuring Company logo for PDF Download.
  • Retailer Data & Insights category virtual session attendee lead data provided to Company for post-show lead follow up.
• Company to receive virtual event slide deck and recording.

Details:

• Retail Discovery Available Category Sessions:
  • Monday, May 24, 2021
    • Dairy/Alt Dairy 1:00–1:45pm MDT
    • Meat/Alt Meat 1:45–2:30pm MDT – SOLD
  • Tuesday, May 25, 2021
    • Supplements 1:00–1:45pm MDT
    • Personal Care 1:45–2:30pm MDT
  • Wednesday, May 26, 2021
    • Snacks 1:00–1:45pm MDT
    • Pantry Staples 1:45–2:30pm MDT
  • Thursday, May 27, 2021
    • Frozen 1:00–1:45pm MDT
    • Beverage 1:45–2:30pm MDT
• Conference Manager creates all content and chooses all presenter(s).
• Online recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, May 7, 2021.
• Exclusive marketing opportunity per category.