Opportunity: Education Session: Immune support pivots from a seasonal to year-round strategy

COVID upended the world in ways small and large, including a spike in immune-support supplement sales that will likely never drop back down to pre-pandemic figures. That’s because consumers now understand immune support needs to be a priority every day of the year. The gold rush is on, and the inevitable leveling out has followed. Still, new ingredients and innovation are coming on the market, and consumers are gaining a more sophisticated view of what to take and for how long. Get ahead of immunity ideation with this session.

This session will cover:

• Market overview
• Herbs for immunity, including the role of CBD and the endocannabinoid system
• Mushrooms will save the world
• Structure/function claims and immunity messaging: What do science and the law tell us?
• The new view of immunity: rejuvenation

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter logo recognition within the schedule included on show website
• Underwriter logo recognition in email promotions to pre-registered and potential visitors promoting the Education Sessions, including other relevant show information 

On-Site

• Education Session will take place on Tuesday, November 1 from 1-4pm
  • *This date/time is subject to change. Any changes will not negate the agreement 
• Underwriter logo recognition within the Schedule and Education page of the Show Directory 
• Underwriter logo to appear on signage in Education Session room, located in the North Convention Center 
• Underwriter logo for Education Session to appear within the full show schedule on a dedicated digital sign in a high-traffic area of the show 
• Underwriter has the opportunity to provide literature or promotional items to be distributed in the back of the room. Underwriter is responsible for bringing literature/promotional items to Education Session and the set-up/tear-down of items 
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health and safety risks 
• Verbal recognition of underwriters at beginning of Education Session 
• Underwriter receives two (2) complimentary passes for company representatives to attend the Education Session 

Post-Show

• Underwriter to receive list of session participants with complete contact information, excluding those who have opted out of Informa’s privacy policy*
  • *Sponsorship program must be paid in full before lead delivery begins

Virtual

• Education Session will take place in-person at SupplySide West and virtually on SupplySide Network 365 
• The session will be listed within the agenda on SupplySide Network 365 
• The session details page will highlight all participating underwriters including company name, logo, and link to your SupplySide Network 365 company page 
  Underwriter logo to appear during the session in the livestream virtual environment on SupplySide Network 365 
• Underwriter may provide literature (one PDF file, any desired length) to be available for download during and after the session 
• Underwriter to receive complete contact information for each attendee participating in the session virtually on SupplySide Network 365, excluding those who have opted out of Informa’s privacy policy