Opportunity: Education Session: Synbiotic and the Evolving Market for Microbiome Ingredients

Probiotics have long been category leaders when it comes to the microbiome and have been central players in the finished products consumers reach for when they see solutions for digestive wellness. But slow growth and a sales slide from historic highs for probiotic supplements has the spotlight on new, complex synbiotic combinations of pre- and probiotics—driven by research that continues to connect microbiome health to every other system of the body. This session will explore the changing landscape for microbiome ingredients, and more.

This session will cover:

• The marketing of microbiome-focused ingredients broadly playing better in food and beverages instead of supplements, and the push beyond pills and powders
• Evolving evidence of microbiome makeup and the effects on cognition, bone and joint health, and immune response
• The impact of postbiotic ingredients on the landscape for complex, condition-specific formulations

Sponsorship Deliverables:

• Education Session will take place on April 18 from 12-1pm
  • This date/time is subject to change. Any changes will not negate the agreement
• Underwriter logo recognition on signage promoting the Education Sessions
• Underwriter logo recognition on signage in the Education Theater room
• Underwriter has the opportunity to provide literature or promotional items to be distributed in the Education Theater
  • Underwriter is responsible for bringing literature/promotional items to Education Session and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as means of sustainability efforts and reducing health and safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter to receive list of session participants post-show with complete contact information, excluding those who have opted out of Informa’s privacy policy
  • Sponsorship program must be paid in full before lead delivery begins
• Post-event email sent to all show attendees promoting the education sessions are available on-demand within the show app

Pre-Show & On-Site Marketing Inclusions:

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter logo recognition within the schedule included on the show website
• Education promotion with underwriter logo recognition in the Expo Preview
• Education promotion with underwriter logo recognition in the Show Directory
• Underwriter logo recognition in email promotions to pre-registered and potential visitors including other relevant show information
• Sponsor logo recognition in daily schedule emails during SupplySide East including other relevant show information
• Underwriter logo recognition within the schedule included on show app
• Push-notification in the show app with sponsor text recognition

Post-Show Marketing Inclusions:

• Post-event email, ad campaign & social media post to a large industry audience promoting the sessions are available on-demand on NaturalProductsInsider.com
• The session will be available within one-week post-show on NaturalProductsInsider.com
  • Underwriter logo will be displayed in the on-demand video
  • Underwriter recognition on webinar registration landing page
  • Underwriter will receive leads of on-demand session views
    • All leads include those that have given consent for 3rd party share per Informa data privacy policies
    • All leads will be provided weekly as they become available during the 60-day program
    • Sponsorship program must be paid in full before lead delivery begins
  • A performance marketing report will be provided at the end of the program
• The session will be available within one-week post-show in the on-demand library of the show app
  • Underwriter logo will be displayed in the on-demand video
  • The session details page will highlight all participating underwriters with logo recognition
  • Underwriter may provide literature (one PDF file, any desired length) to be available for download on the session details page
  • Underwriter will receive metrics of on-demand session views