Opportunity: Premier Content Partnership

Interested in a thought leadership opportunity that leverages New Hope Network’s print, digital and event portfolio? Premier Content Partnerships are collaborative, education sessions that combine a New Hope Network co-branded content marketing campaign with an on-site Natural Products Expo education event, or a live virtual event!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West hosted education session.
    • Digital content programs include digital and/or print assets such as co-branded eGuides, interactive infographics, webinars, custom websites, videos, email marketing campaigns, and printed inserts in Natural Foods Merchandiser.
      • Specific assets are determined in collaboration with partner.
    • 90-minute hosted education session to be co-branded and created collaboratively by Sponsor and New Hope Network content team.
      • Sponsor and New Hope Network to choose presenters, design programming, and create content collaboratively either in hybrid format on-site at Natural Products Expo West**.
        • Presenters must be approved by New Hope Network content team to preserve the integrity of the session.
      • Session to be marketed as free-to-attend to all NPEW badge holders.
      • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo West online schedule.
      • Hosted education Session title and Sponsor logo printed in the Show Directory Map* and in Natural Food Merchandiser (March edition.)*

• Expo West Event Week
  • On-site 90-minute hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
    • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
    • Standard A/V set provided.
      • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
    • 6’ outreach table to feature Sponsor’s products or literature during the session. Extra product may be placed beneath table and restocked by sponsor representatives.
      • Products must be approved by New Hope Network Standards prior to event.
    • Sponsor logo, session time and title featured on session slides and signage at room entrance.
    • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program to be determined pre-contracting.
• Hosted education session delivery location: Anaheim Marriott.
  • Exact time of day and location subject to change.
  • Please note in the event that Natural Products Expo West moves to a fully virtual event the hosted education session will move to the Natural Products Expo West virtual platform**.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 19, 2024.
• Exclusive sponsorship opportunity.

**Natural Products Expo West is currently a smart event encompassing both in-person and virtual elements. If NPEW must move to a fully virtual event, hosted education sessions will still be deployed digitally to the Natural Products audience in an equally impactful way.

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