Opportunity: Workshop: How to Create Disruption in the Beverage Aisle: Co-branded with Food ingredients North America

The global beverage market is expected to exceed US$1.9 trillion by 2021; however, rising demand for convenience beverages among health-conscious consumers is driving growth in the $94 billion functional beverage category. Brands have adapted to the new norm of clean label ingredients and are now disrupting the beverage aisle with innovative drinks that not only taste good but also deliver on efficacious doses of ingredients. Key to success is finding market opportunities and delivering on consumer expectations. This session will review: • Market drivers & whitespace • Functional ingredients and formulation considerations • Efficacy and claims for ingredients • Supply chain and cost constraints. • New novel formulation processes and packaging options with a focus on packaging.

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter logo and hyperlink to company website to appear on Workshop page of SupplySide West website
• Underwriter recognition in show agenda, included on SupplySide West website, Expo Preview, Attendee Guidebook, Show Guide and Mobile App
• Underwriter recognition featured on Workshop ad within Expo Preview

On-Site

• Workshop will take place on: Wednesday, October 16 1:30-4:30pm
  • ***This date is subject to change.  Any changes will not negate the agreement.
• Underwriter logo and contact information printed in workbook distributed to visitors—underwriter to provide complete contact information to be included. Deadline: September 3, 2019 (Company contact information that is currently on file will be used unless new information is provided by the deadline listed above)
• Underwriter recognition to appear on signage promoting Workshop in SupplySide West registration area October 17 & 18
• Underwriter logo to appear on signage in Workshop room
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post-show email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc.) to be included in post-show email that is in conjunction with speaker appreciation email. Deadline: September 3, 2019
• Underwriter to receive complete contact information for Workshop visitors, excluding those who have opted out of Informa’s privacy policy