Opportunity: Content Marketing | multi-Partner | Inside the Bottle

Communication strategies for the quality dietary supplement market. Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2025, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating supplement industry leadership.

Now in its tenth year, Inside the Bottle remains a unifying force for communicating the supplement industry’s collective vision; providing a forum for identifying challenges and elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry and for the consumers it serves.

Partner Inclusions:

• Virtual kickoff leadership gathering. 
• Monthly e-newsletter.
• Leaders-in: A custom narrative video.
  • One custom film will be published on New Hope Network and SupplySide Supplement Journal media sites and include a direct custom performance email marketing campaign and social media promotion video per partner marketed campaign. 
• NEW! Co-sponsored Inside the Bottle mindshare workshop at NBJ Summit 2025.
• Expo West wall of content.
• Inside the Bottle virtual community summit. 
• NEW! Partner leadership profiles custom co-branded articles.
• SupplySide Global stage 60-minute session
• Quarterly program marketing overview.
• Program marketing final review – Jan. 2026. 

Sales Deadline: February 10, 2025