Opportunity: Mobile App & Virtual Platform Sponsorship

After over a year apart, we’re excited to move into a new era of “smart” events with Natural Products Expo East (NPEE) at the forefront! This large-scale smart event will feature three weeks of virtual content leading up to the show, a truly hybrid experience for onsite and virtual attendees September 22-25 and then a plethora of OnDemand content to support the Natural Products Industry available post-show. As the NPEE Virtual Platform & Mobile App Sponsor your company will be featured throughout the smart event experience for all attendee types! From robust opportunities to tell your story on the virtual platform, to branding and priority in the mobile app, this NEW opportunity is not to be missed!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Recognition as the Natural Products Expo East Virtual Platform & Mobile App Sponsor.
  • Sponsor logo will appear with all promotions of the virtual platform & mobile app including, but not limited to; on-site signage, Natural Products Expo East website, email, Show Directory Map* and advertisements*.
• Sponsor featured throughout the three-week pre-show NPEE virtual extension; a series of content and booth driving sessions in the NPEE virtual platform leading up to the show.
  • Sponsor logo featured on the home page of the NPEE virtual platform and mobile app (Swapcard).
    • Exposure would begin as early as August 16 when the mobile app goes live!
  • Sponsor created banner ad featured on the home page of the NPEE virtual platform and mobile app.
    • Opportunity to create call-to-action linking to virtual booth.
  • 60-second Coffee Break Ad played first in all coffee break rotations.
    • Includes at minimum, virtual content sessions on September 1, 8, and 16 leading up to the show.
  • Sponsor showcased at the top of the Exhibitor List within the virtual platform, with Platform Sponsor denoted and linking to Sponsor’s Virtual Booth.
  • 1 Dedicated social media post on @NatProdExpo created by Show Management with Sponsor’s approval.
  • Verbal recognition from various program emcees.
• Sponsor featured throughout the week of the show, September 22-25; a truly hybrid experience with retailers, press, investors, exhibitors, etc. attending either in-person, virtually or both!
  • Sponsor logo featured onsite at NPEE highlighting the mobile app to navigate onsite and smart event features of the virtual platform.
  • Sponsor logo featured on the home page of the NPEE virtual platform and mobile app (Swapcard).
  • Sponsor created banner ad featured on the home page of the NPEE virtual platform and mobile app.
  • 60-second Coffee Break Ad played first in all coffee break rotations.
    • Includes at minimum, during all livestreamed onsite sessions (currently scheduled for Pitch-slam, State of the Industry, and Keynote speaker.)
  • Sponsor showcased at the top of the Exhibitor List within the virtual platform, with Platform Sponsor denoted and linking to Sponsor’s Virtual Booth.
  • Verbal recognition from various program emcees.
• Site analytics provided post-show.
  • Detailed report showcasing Sponsor’s reach and engagement provided post show.
  • Lead data provided from attendees who click sponsor banner’s call to action.

Details:

• Sponsor to provide artwork. Show Management to implement. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 20, 2021.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, August 13, 2021.
• Exclusive sponsorship.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
• Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
• Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

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