Opportunity: Digital | Print & Digital Advertising | Natural Foods Merchandiser (NFM)

Grocery retailers rely on Natural Foods Merchandiser (NFM) magazine to provide the latest information needed to succeed in the nearly $300 billion natural products industry. Through this engaging content, NFM creates the perfect place for you to talk to buyers about your brand and products. NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.

NFM is a daily resource and the ideal tool to create brand advocates with interested Retailers. Announce entry into the market, build brand awareness, highlight new items, differentiate from competition, and communicate specific trade deals & incentives. NFM is instrumental in driving top-of-mind attendee awareness and booth traffic during Expo. Additionally, bonus copies are distributed to Key Buyers onsite at Expo West and Newtopia Now.

92% read NFM to learn about new products and trends, 82% read NFM once a week or more, 78% interact with NFM content in multiple places and 28% view NFM content to their mobile device.

There are 3 opportunities to have your ad featured in a 2024 NFM magazine. See below for a quick overview and get even more details by visiting the NFM 2024 Editorial Calendar, Pricing and Specs!

• Summer 2024 | Industry Overview / Newtopia Now Issue
  • This exciting, information packed issue will feature data & analysis about some of the top retail categories, best practices, and stats to help retailers plan for the year ahead. Discovery and connection will be focal points, as we share what to expect from Newtopia Now.
  • Retail deep dive section will lean into regenerative agriculture, how to educate consumers and sell the concept. This will be a companion article to the June NFM Webinar!
  • Additional features: Important category data and Newtopia Now trends and show guide – your complete guide to Newtopia Now!
  • Ad reservation is June 24, 2024 | Materials due July 3, 2024
• Winter 2024 | Best of Natural Products Retail Issue
  • This issue will showcase standout retail innovations from the year. Content might include Profiles of exemplary retailers, inventive retail models, inspiring partnerships and more.
  • Retail deep dive section will cover the evolution of brick and mortar, how stores building hybrid models, including strong ecommerce, social and experiential shopping. How are they doing it and what are the benefits and challenges?
  • Ad reservation is October 4, 2024 | Materials due October 14, 2024