Opportunity: Paid Social Media Campaign on @NatProdExpo

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo. Available during the two weeks leading up to, and week after Expo East, you’ll receive one post before the show, one story during the show, and one post after the show.

Standard Expo East Campaign: $1,500

• 1 static post on the @NatProdExpo Instagram feed, with up to 3 images.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo East Campaign: $3,500

• 1 static post on the @NatProdExpo Instagram feed during the two weeks leading up to Expo East 2022, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo East 2022 (September 26-30). 
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo East 2022, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo East Campaign:
  • Posts go live: August 1-30
  • Posts go Live: September 1 – 17
• Upgraded Expo East Campaign:
  • Posts go live: September 17 – October 7
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
  • August Standard Artwork due Friday, July 22
  • September Standard artwork due Friday, August 26
  • September Upgraded artwork due Friday, September 9
• Non-exclusive marketing opportunity.