Opportunity: Paid Social Media Campaign on @NatProdExpo

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo. Available during the two weeks leading up to, and week after Expo West, you’ll receive one post before the show, one story during the show, and one post after the show.

Standard Expo West Campaign: $2,500

• 1 static post during the two weeks leading up to Expo West 2025, with up to 3 images or video on the @NatProdExpo Instagram feed.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with redirection link for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo West Campaign Package: $5,000

• 1 static post on the @NatProdExpo Instagram feed during the week leading up to Expo West 2025, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo West 2025 (March 4-8).
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo West 2025, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo West Campaign:
  • February artwork due: Friday, January 17, 2025
• Upgraded Expo West Campaign:
  • Upgraded artwork due Friday, January 31, 2025
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
• Non-exclusive marketing opportunity.