Opportunity: Workshop: Generational Marketing to the Health-Conscious Masses

As marketers know, it’s critical to identify the right target audience and then develop the messaging that will resonate. While a product may have broad appeal across age ranges, tailoring the verbiage, channel and takeaways to different demographics can incrementally improve market acceptance. Join our panel of market experts as they break down what consumers are looking for, behavioral drivers and optimal ways to build long-term loyal relationships.

• Discover what Boomers to Gen Zers want from the natural marketplace
• Examine best practices for generation-specific marketing
• How brands can establish relationships with consumers and nurture them across generations

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Saturday, November 10 from 8:30 – 11:30am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room Continental Breakfast
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop