Opportunity: Workshop (in-person & virtual): Plant-based gets mainstream – Co-branded with Food ingredients North America

Plant-based eating is nothing new, but with each passing year, it moves more into the mainstream. Increased attention to personal health, coupled with growing concerns over the planet and animal well-being, have pushed plant-based out of niche territory and into the spotlight. From dairy alternatives to meat analogues and more, plant-based can be found everywhere from McDonald’s to “Shark Tank.” Smart brands can use winning strategies to continue to delight consumers.

This session will cover:

• Consumer attitudes toward plant-based eating, including flexitarian, as non-vegetarian/vegan consumers turn to plant-based offerings.
• Novel formats and ingredients in the plant-based space, from dairy and meat analogues to snacks, bakery and more.
• The future of plant-based and where the market will go from here, including clean meat opportunities.

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter recognition within Schedule, included on SupplySide West website, Expo Preview, Show Guide and Mobile App
• Underwriter recognition featured on Education promotional ad within Expo Preview

On-Site

• Workshop will take place on: Tuesday, October 26 | 1-3pm*
  • *This date/time is subject to change. Any changes will not negate the agreement
• Underwriter recognition in education program materials distributed to visitors
  • Underwriter to provide company logo, website URL and email address to be included
• Underwriter logo to appear on signage in Workshop room
• Underwriter logo to appear on digital signage with full show schedule in a high traffic area of the show
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Underwriter to receive complete contact information for Workshop registrants, excluding those who have opted out of Informa’s privacy policy

Virtual

• Workshop will take place in-person and will livestream to SupplySide Network 365
• Underwriter logo to appear in livestream virtual environment on SupplySide Network 365
• The session will be listed within the agenda on SupplySide Network 365
• The session details page will highlight all participating underwriters including company name, logo, and link to your SupplySide Network 365 existing company page
• Underwriter may provide literature in PDF format (one file, any desired length) to be available for download during and after the session
• Underwriter recognition in all marketing promotions to relevant audience members including email, promotional ads placed on health and nutrition websites and social media promotion via Twitter and LinkedIn
• Underwriter will receive the list of those who registered and attended the session
  • All pre-registered leads that have given consent for 3rd party share per Informa data privacy policies will be sent within 24 hours of live session
    • Sponsorship program must be paid in full before lead delivery will begin
• The session will be available on-demand for 60 days within SupplySide Network 365
  • All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided on a weekly basis, along with a program marketing report provided at the end of the program