Opportunity: Workshop: Marketing Effectively & Legally via Social Media

Social media is on the verge of becoming a marketing necessity in today’s device-driven world and, at the very least, is a valuable tool to reach consumers with information about products and promotions. Though the opportunity is great, so are the challenges. Companies wishing to take part in social media marketing are tasked with allocating influencers and understanding the nuances of the various platforms, including who key audiences are and how to effectively communicate information while adhering FTC regulations. This session will review:

• Social media marketing regulations, including disclosure requirements and recent FTC enforcement actions;
• A look at the influencer community, and how to allocate and partner with influencers; and
• Marketing considerations such as effective messaging and audience engagement.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Thursday, November 8 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop